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    Direct Marketing Manager - Sydney, Australia - ROBERT WALTERS AUSTRALIA

    ROBERT WALTERS AUSTRALIA
    ROBERT WALTERS AUSTRALIA Sydney, Australia

    6 days ago

    Default job background
    Description

    Our client is a leading financial institution that values its members and employees alike. They are committed to creating a culture that supports their members and each other, operating in a way that is truly member-centric. They offer an inclusive, supportive environment where every employee is expected to display and always act in a way that supports the principles they value.

    An exciting opportunity has arisen for a Direct Marketing Manager to join a dynamic team in Sydney. This role is perfect for someone who thrives on one-to-one communication and is passionate about driving growth, enhancing member experience and retention. The successful candidate will be responsible for supporting lead management across distribution channels, integrated with our one-to-one email communications. Working closely with the broader Product and Marketing team, you will support the go-to-market strategy to ensure an integrated approach to our marketing activities.

    Key Responsibilities:


    • Develop direct marketing acquisition and retention strategy including integration with mandatory member service communications

    • Establish member touchpoint triggers and data requirements

    • Execute DM and eDMs including creative briefing, copy writing and tag management

    • Manage the coordination of member statements and related attachments, inserts and newsletters

    • Execute Member Satisfaction (MSAT) and Net Promoter Score (NPS) communications

    • Work with internal Data team to build results tracking dashboards

    • Track and optimise email communications

    • Support project to implement CRM functionality and leverage for member marketing interactions

    • Integrate email communications with distribution team lead management and member interaction touchpoints

    • Work with distribution teams to improve cross-selling opportunities and membership retention

    Ideal Candidate:


    • Advanced communication skills are essential for this role

    • Experience in executing emails including tagging for results tracking is required

    • GA4 experience would be beneficial

    • A keen interest in customer experience is desirable

    • Advanced skills with Microsoft Office Suite are necessary

    • Experience in Agile delivery methodology would be advantageous

    • Experience leveraging a CRM for member interactions is crucial

    • High attention to detail is paramount for success in this role

    • Being highly organised is key to managing multiple tasks effectively

    • Ability to work autonomously as well as part of a team

    • Experience working in a memberships organisation or mutual bank will be highly desirable

    Aboriginal and Torres Strait Islander Peoples are encouraged to apply.
    To apply please click apply or call Madeleine Shelest on for a confidential discussion.

    Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.

    #J-18808-Ljbffr
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