Marketing Manager - Sydney, Australia - Frontline Recruitment

Frontline Recruitment
Frontline Recruitment
Verified Company
Sydney, Australia

1 month ago

Olivia Brown

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Olivia Brown

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Description

About the company


Frontline Executive has partnered with a well known global innovator and industry leader in the design, manufacturing and distribution of toys across the world.

With a simple mission to 'create fun' for kids of all ages, their product range and brands appeal to all the creative and imaginary senses of childhood and beyond.


About the role


This newly created hybrid role is responsible for formulating, implementing and evaluating the performance of the marketing strategies including digital, media, trade, PR and a growing e-Comm business.

As an integral part of the team working alongside colleagues based in LA & Europe, you will ensure local business strategies are aligned with Global Brand Marketing expectations.


Responsibilities

  • Execute strategic marketing plan inline with global brand positioning, adhering to guidelines
  • Manage relationships crossfunctionally internal and external to execute marketing campaigns
  • Create and manage marketing and PR campaigns to promote brand awareness including social media and influencers
  • Collaborate with sales team and customer partners to ensure alignment of brand strategy
  • Localise digital marketing campaigns to be relevant to this market and customer in conjunction with HQ
  • Work with the Design & Development team on new products so they are relevant to Australia's customer and market
  • Conduct brand presentations for buyers
  • Create annual marketing plans and track & manage budgets and spend
  • Identify competitor activity to stay relevant in the market and a leader in the industry
  • Create local point of sale and support materials using company processes and tools local to the market
  • Support and drive the eComm business to exceed ambitious growth plans using relevant tools and media
  • Provide analytical insights and reports to measure success of campaigns and identify learnings
  • Work on a subsidiary business supporting their socials, media and marketing tools to drive success

Experience required

  • 5+ years experience as Brand or Marketing Manager
  • Degree qualified
  • Able to travel to Los Angeles twice per year as well as to key trade shows as required
  • Demonstrated ability to execute marketing strategies with successful outcomes
  • Clear experience in meeting deadlines and a fast moving, priority changing environment
  • Digital marketing experience
  • Outgoing personality with strong relationship building skills, confident presenting and influencing key stakeholders
  • Solid leadership skills to grow the team
  • Attention to detail

Next steps

Note:
Not all our current vacancies are listed on job boards. Check out our Frontline Executive Retail
website for a complete listing
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