Marketing Manager - Sydney, Australia - Oxford Economics

Description

Sydney


Job Summary:

This role is an integral part of Oxford Economics' growth plans for Australia and is an exciting opportunity to join a fast-growing company at the forefront of the industry.

This is an excellent opportunity to take the next step in their career


Key Responsibilities:

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Work closely with the local leadership team to understand and support regional business priorities
:

• Ensure Oxford Economic Australia's GTM excellence is underpinned by value creation for customers, contributing commercially to the business unit's growth drivers and translating our global on and offline strategies to effective regional implementation.
• Act as the intersection of regional strategy with the Economists, Consulting, Business Development and Marketing leads.
• Advocate for the defined marketing vision, and support in the delivery of our strategic priorities: digital transformation; brand elevation; market segment growth drivers; competitive positioning and sales enablement.
• Identify opportunities to continually innovate, refine and improve existing processes to unlock capabilities and elevate the marketing operating model.

Build and deliver annual marketing and PR plans to support Oxford Economics Australia's key strategic objectives

• Create and execute ANZ focused marketing campaigns, utilizing a multichannel approach to drive topoffunnel activity; deliver qualified leads and collaborate with sales managers to monitor followup.
• Create regional annual marketing budget proposals, with supporting justification, ongoing oversight, tracking, accountability, and reporting.
• Drive a move away from a historic tactical regional marketing approach to a strategic holistic cross

- funnel/whole life cycle focus

• Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI.
• Coordinate with PR firm and other media contacts
• Build campaign landing pages including form and asset download, aligning with Digital Marketing to establish key elements
• Create a client newsletter once a quarter to be sent to current, past and prospective clients
• Partner with Digital Marketing to maintain drive a content marketing workflow inclusive of social media channels.
• Leverage existing content across social media and other channels

Event Management and Coordination

• Work with the Marketing Executive to manage marketing coops and collabs with partners and alliances e.g., media partnerships and sponsorships
• Own customer and 3rd party regional event and webinar experience and execution

Coordination with Business Development (BD)

• Works with BD partners both subscription and consulting on case study sourcing and development.
• Partner with account management groups to develop communication strategies for current customer base for upsell, and crosssell, retention, and demand generation activities.
• Define messaging and ensure the creation of sales support material and marketing copy for all deliverables.

Other knowledge, skills, and abilities:

• Proactive approach and ability to work independently, without direct supervision.
• Excellent written and oral communication skills.
• Strong organizational skills.
• Ability to develop marketing ideas and strategies aligned to sales targets
• Ability to collect, analyse and summarise data and to prepare clear and concise reports.
• Ability to prioritize and manage multiple tasks simultaneously and remain cognizant of deadlines and schedules.
• Ability to work in a fastpaced and changeable environment.
• Ability to communicate effectively with all levels of management.
• Continual education through client visits, product demos, professional journals, and attendance at appropriate seminars and conferences

Skills and Experience:

Required:

• 5+ years or more of marketing experience of key message development, audience targeting and utilizing all aspects of the promotional mix across all marketing media
• Experience using a Marketing Automation Platform, preferably HubSpot or Pardot
• Excellent verbal and written communication skills
• Bachelor's degree preferably in business, marketing, communication

Skills and Experience:

Desired:

• Management experience
• Understands complex organizational structures and dynamics
• A desire to meet and achieve goals
• Ability to establish credibility and build relationships with seniorlevel professionals
• Excellent communication, interpersonal and presentation skills
• Effective problemsolving, time management and organisation skills
• Intellectual curiosity
• Ability to work well under pressure

About Oxford Economics Australia:

Oxford Economics Australia, formally known as BIS Oxford Economics is Australia's leading provider of industry research, analysis and forecasting services.

Following the acquisition of BIS Shrapnel in 2017, BIS Oxford Economics now have unparalleled capabilities in helping clients to un