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    Enterprise Marketing Manager - Sydney, Australia - Lenovo

    Lenovo
    Lenovo Sydney, Australia

    2 days ago

    Default job background
    Full time
    Description

    Description and Requirements

    Responsibilities:

  • Developing B2B marketing strategies, tactics and plans to elevate Lenovo commercial branding and enhance thought leadership image in the B2B market.
  • Aligned with GTAP team on driving ABM, leveraging marketing automation tools to nurture leads and joint customer events to strengthen Lenovo's presence in key industry events.
  • Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders
  • Attend and participate in all MBR and provide marketing input and advice
  • Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
  • Elaborate joint marketing approach with Alliance Partners Microsoft, Intel) at ANZ level.
  • Plan and execute key events for customers in Enterprise and Education sector customers
  • Drive demand for Services & Solutions across Enterprise and Education segments
  • Lead all strategic projects roll out in ANZ including Think WW campaign
  • Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective

    • Experience:

  • 12+ years of experience in IT industry
  • In-depth knowledge and experience in latest marketing trends (at least 5 years)
  • 8+ years in digital and online marketing
  • MS/Intel marketing development fund experience
  • Work experience in PC/IT industry
  • Work experience in international companies
  • Existing Marketing Leader experienced in Commercial Marketing (B2B).
  • Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies

    • Requirements:

  • Self-Starter/Entrepreneurial
  • Basic knowledge and genuine interest on PC+ products
  • Business level English skills
  • MS Excel and PowerPoint
  • High-level logical thinking, critical thinking
  • Practical, flexible and result oriented mindset (no silo, no bureaucracy)
  • Personal network with Marketing experts in IT industry
    • Additional Locations : * Australia - New South Wales - Sydney * Australia - New South Wales - SYDNEY * Australia * Australia - New South Wales * Australia - New South Wales - Sydney , * Australia - New South Wales - SYDNEY
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