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    Digital Marketing Manager - Sydney, Australia - Onset Group

    Onset Group
    Onset Group Sydney, Australia

    3 days ago

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    Description
    Job Description

    Digital Marketing Manager

    • Scale up agile business with a clearly defined growth strategy
    • Develop and deliver the digital blueprint to drive lead generation and conversion
    • Circa $200k package plus bonus

    It's not often a role is created where you are in the driving seat to develop a strategy to propel growth and then bring it to life.

    This is a newly created role in a values led organisation that is embarking on their next phase of growth. With a compelling and cutting edge product offering to take to market, you'll play a pivotal role in driving interest, lead generation and conversion for the business.

    What You'll Be Doing

    As a digital specialist armed with the curiosity to keep abreast of the competitor landscape and latest trends, you'll be:
    • Developing the digital blueprint aligned to broader marketing and business goals.
    • Identify and leverage the most relevant digital channels to connect and engage with target customers.
    • Drive brand awareness through digital channels.

    What Will Help You Be Successful

    This role will suit someone that gets energised in an entrepreneurial start-up; someone with a strong desire to create a platform for growth and collaborate with others to make this happen. With a solid digital career behind you, superb analytical and problem solving skills and proficiency in UX/UI principles, you'll relish the opportunity to showcase your expertise in:
    • Driving website traffic, lead generation and conversion.
    • Leveraging social media to drive engagement.
    • Utilising SEO, PPC advertising, social media marketing, content and email marketing.
    • Managing and optimising digital campaigns across multiple channels.

    If you're a whizz in HubSpot and have a solid knowledge of Google Analytics and other analytical tools this will help you hit the ground running from day 1.

    How Will I Measure My Impact

    Looking back on your time in the business, you'll be proud of the
    • Digital marketing strategy you have set, with clear alignment to the broader business growth plan.
    • Online lead gen plan you have implemented that has successfully led to acquisition, retention and ROMI.
    • Customer led, insights-based content you have developed that has successful enhanced brand awareness and consideration.
    • Learns you've experienced by testing new advertising channels to engage target customers.
    • The engagement you have driven with internal stakeholders as you regularly share metrics and trends with the business.

    Sounds like a role for you? Call Michelle Rubinstein on at The Onset or apply online.
    #J-18808-Ljbffr
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