- Develop and implement advanced SEO strategies, including keyword research, link-building campaigns, content optimization, and technical SEO, to improve search engine rankings and visibility.
- Conduct comprehensive website audits and competitive analysis to identify opportunities for improvement and stay ahead of industry trends.
- Collaborate with the content and marketing teams to ensure SEO best practices are integrated into content creation and marketing strategies.
- Monitor and analyze SEO performance metrics, such as organic traffic, SERP rankings, and conversion rates, to measure success and adjust strategies accordingly.
- Lead initiatives to improve website structure, page speed, mobile responsiveness, and overall user experience with an SEO focus.
- Stay updated on the latest SEO trends, algorithm changes, and industry best practices to apply innovative techniques to our SEO strategy.
- Provide SEO training and guidance to other team members, fostering a culture of SEO excellence within the organization.
- 5+ years of proven experience in SEO, with a strong track record of improving SERP rankings and driving organic growth, particularly in a B2B SaaS environment.
- Expert knowledge of SEO tools and platforms, such as Google Analytics, SEMrush, Ahrefs, Moz, and Google Search Console.
- Strong understanding of on-page, off-page, and technical SEO principles and tactics.
- Experience with content marketing strategies and how they complement SEO efforts.
- Proficient in analyzing data and translating insights into actionable SEO strategies.
- Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
- You'll get to work on a category-leading product that customers love in a fun, high-growth industry Check our Capterra and G2 reviews.
- Be part of an innovative, driven team in an exciting and rapidly growing industry.
- 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate)
- Engage in regular company events, social sessions, and enjoy genuine career progression opportunities.
- Team Member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
- 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
- Individual learning & development budget plus genuine career growth opportunities as we continue to expand
- Initial call with our Talent Acquisition Manager
You'll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have. - Interview with the Hiring Manager
You'll get to meet with the hiring manager to learn more about the role & ROLLER whilst also talking through your experience in more detail. - Loop Interviews
This is where you will get to meet our wider ROLLER team to do a 'vibe check' on us to make sure our culture & vibe meet what you are looking for - Offer
If all lights are green and the fit feel right, we'll conduct reference checks and you'll receive an offer to join -
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Senior SEO Specialist - Melbourne, Australia - ROLLER
Description
About ROLLER
ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we're here to bring some excitement to the leisure and attractions industry and make a difference Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships and digital waiver processes.
But here's the best part: our team. We're a group of 120+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We're aiming high and believe that the possibilities are endless. As we continue to grow globally, we're excited to write our success story and have fun along the way.
We genuinely love what we do, and we're looking for like-minded people to join us on this amazing journey. If you're ready to be part of a dynamic team and make a real impact, come aboard, and let's create some unforgettable experiences together at ROLLER
About the Role
ROLLER is searching for an accomplished Senior SEO Specialist to help us create experiences that bring joy and happiness to the world. As part of the vibrant marketing team, this role will be perfect for someone with the vision and expertise to spearhead organic search endeavors with a blend of strategic insight and analytical prowess. The Senior SEO Specialist will elevate our online presence, propel organic traffic, and enhance our search engine rankings. The right person will have a rich history of crafting and implementing SEO strategies that resonate with business objectives in a B2B SaaS environment, amplifying customer acquisition and fueling sustainable growth.
Ready to add your spin on joy and innovation to ROLLER's search strategy? Apply for the Senior SEO Specialist position and transform your expertise into meaningful outcomes.
What You'll Do
About You
Perks
What You Can Expect
Successful applicants will be required to complete a background check (including criminal history) prior to commencement of employment
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