Marketing Content Specialist - Melbourne, Australia - Cars24

Cars24

Verified Company

Melbourne, Australia

1 week ago

Posted by:

Olivia Brown

beBee Recruiter

Description

At CARS24, we don't just accept differences, we celebrate it, we support it, and we thrive on it for the benefit of our employees, our customers and our community.

We are proud to be an equal opportunity employer._

CARS24 is a global used vehicle e-commerce platform with over US$1billion in sales.

The company originates in India, where it is the largest player in used vehicles, 10X the size of the next competitor.

Australia, along with Dubai, Saudi Arabia, and Thailand are priority markets for 2023.

Marketing Content and communications specialist role purpose is to support the following marketing functions and channels with guidance from Head of Marketing:

CRM

ARTICLES

Development of blog articles for social media, platform and
CRM
Revision of out of date blog articles for reuse

DIGITAL PERFORMANCE

Develop performance marketing short form copy for social media campaigns
Assist with development of SEM keyword and query terms for Google Adwords campaigns
Development of short and long form technical SEO content, meta descriptions, etc

BRAND MESSAGING + AUDITING

Monthly revisions of messaging across all platforms including website, mobile site, app, social,
CRM to ensure all statements are true and all operational changes are consistent across all platforms
Ensuring all messaging is in compliance of ACCC legal requirements across platform, app and social media channels
Competitor analysis of messaging across platforms with recommendations on how to improve

SOCIAL MEDIA

Development of written content
Assist with briefing for animation and graphic content
Community management of social media channels

Copyrighting support for internally produced PR and media content
Produce and submit relevant industry competition entries as directed

CREATIVE

Work together with inhouse designer to ensure correct copy and variations of copy are consistent across all creative
Competitor analysis of creative content across platforms with recommendations on how to improve

OTHER

Occasional support in development of internal and external reporting and presentations and internal company communications

What you should have:

Extensive quantifiable experience in a similar role working for a market leader
Exceptional communication skills
Ability to work as a independent self starter but also as a cohesive part of the team.
Advanced skills in many differently and varied technologies and systems
Portfolio of recently published content across blogs, social media, SEO and EDM communications.

What's on offer:

Excellent salary package commensurate with experience and expertise coupled with exceptional employee benefits including wellness allowance, monthly phone allowance, annual bonus etc
A team of Marketing superstars to collaborate and support you in your success
A brand that is changing the way Australians buy and sell cars forever
A global business, where we are shaking up the traditional dealer model
A network of best in business specialists to work with, and grow from.
Flexible work arrangements