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    Campaign Marketing Manager - Sydney, Australia - Flare HR

    Flare HR
    Flare HR Sydney, Australia

    6 days ago

    Default job background
    Full time
    Description
    The role

    Reporting to the Head of Marketing, you will plan and execute end-to-end integrated B2C campaigns to grow awareness of the Flare brand, and generate product interest amongst employees and direct consumers.

    This role will play a pivotal role in conceiving and owning a campaign calendar and deploying initiatives throughout our networks of users.

    How you'll make an impact

    • Ideating, planning and deploying abovetheline and belowtheline campaigns across paid performance, video and connected TV, events, web and email
    • Build and own a seasonal campaign calendar of initiatives, and work with Flare channel owners to align on key campaigns
    • Manage endtoend multichannel campaigns, including crafting messaging/creative and help define the product positioning.
    • Apply experimentation framework to apply continual optimisation and campaign improvements
    • Set and track campaign goals and deliverability against targets
    What we're looking for

    • 5+ years of experience in campaign or growth marketing, with a proven track record driving measurable results within a highgrowth business or startup
    • Highly proficient in measuring campaign performance, and understanding the drivers and indicators of success
    • Proven experience working with external agency partners and inhouse design to bring campaigns to life, from ideation and briefing to execution
    • Ability to multitask, manage time effectively and help the marketing team prioritise highimpact activity
    • Previous email marketing experience, demonstrated proficiency with automation and CRM tools
    • Experience in B2B/B2B2C/B2C or twosided marketplace businesses is highly advantageous
    Apply for this job
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