- Leading and executing brand campaigns end to end autonomously, developing project timelines & budgets to deliver business outcomes.
- Owning the overarching campaign brief, including creative, and communications with all internal stakeholders (marketing, merchandise, operations) and agencies to ensure clarity of message and simplicity of execution.
- Collaborate with the Merchandise and Operations teams through trade planning to align initiatives and ensure successful delivery of campaigns, resolving misalignments and continually optimising our ways of working.
- Help to shift the marketing lens and business mindset to use the power of storytelling to drive commercial outcomes.
- Being innovative, thinking about new ways to leverage creativity and technology to execute campaigns.
- Lead post campaign reviews across all channels, ensuring each review has a strong executive summary on key learnings and performance and that new campaigns are using these insights.
- Actively champion our brands identity and ensure all brand touch points hero key messages that align to our purpose.
- Manage Marketing financials for campaigns, including management of budget, post performance reviews and effectiveness.
- Extensive experience within a dedicated marketing environment.
- Tertiary qualifications, preferably in Marketing or equivalent experience.
- Strong understanding of optimization techniques and using data to inform plans.
- Budget management experience.
- Experience leveraging customer insights to derive a plan.
- Excellent presentation and data storytelling skills.
- Proven capability and resilience across matrix organisations, with experience managing diverse stakeholders both internally and externally.
- Project management & agile mindset/experience are advantageous.
- Everyday Rewards plus card - access exclusive employee discounts across Woolworths, BigW and Endeavour Group brands (BWS, Dan Murphy's etc) and discounts at our ALH venues.
- Our innovative ways of working include headspace mornings once a month (no meetings company-wide), opportunity to partner alongside bright minds and genuine investment in leading technologies.
- Career progression to help you realise your potential. As our business grows so do the opportunities for our people.
- Work with an industry-leading team and be a part of one of the most exciting retail transformations in Australia
-
Performance Marketing Specialist
Found in: Indeed AU C2 - 1 day ago
Aussie Broadband Melbourne, Australia Full timeYou live for innovation, thrive on optimisations, and are driven by performance. You will drive the growth trajectory for Aussie across Search, Social, Brand and Display for all of our customer segments and continuously look for how we can do even better · At Aussie Broadband we ...
-
Customer Experience
Found in: Indeed AU C2 - 1 day ago
Creative Activation Melbourne, Australia Full time*About Us* · Creative Activation is a leading provider of outsourced sales/merchandising teams and retail customer experience measurement campaigns in Australia & New Zealand. We pride ourselves on delivering outstanding performance for our partners by developing passionate peopl ...
-
Campaign Marketing Manager
Found in: JobGet AU C2 - 2 days ago
Onside Limited Melbourne, AustraliaOnside is a dynamic and fast-growing Agri-tech SaaS business with a vision to power the world's biosecurity. Currently in the scale-up phase, expanding rapidly and thinking globally, our team and high-performance culture reflect the business, offering an innovative workplace wher ...
-
Digital Content Lead
Found in: JobGet AU C2 - 5 days ago
Hope & Glory Melbourne, AustraliaDigital & Search Marketing (Marketing & Communications) · Our client · Hope and Glory have partnered with national agency that specialises in strategic advice, policy, communications, stakeholder engagement, research, change and transformation, awareness campaigns, digital strat ...
-
Marketing Campaign Specialist
Found in: JobGet AU C2 - 1 day ago
Zone IT Solutions Melbourne, AustraliaWe are looking for Campaign specialists for a Sydney based project. · You role and responsibility will include: · Responsibility for designing, executing and evaluating campaigns, promotions and market strategies that will assist in achieving specified business objectives · Proj ...
-
Senior Paid Search Specialist
Found in: JobGet AU C2 - 20 hours ago
Alphawhale Melbourne, AustraliaSenior Paid Search Specialist (SEM | PPC) · Full Time · , · Hybrid, Melbourne · We are on the lookout for a paid search professional to join our pod · The Opportunity · The role will involve devising in-depth media strategies that produce ROI for all of our clients. You'll be ...
-
Campaign Data Analyst, Visa Managed Services AUNZSP
Found in: JobGet AU C2 - 20 hours ago
Visa Inc. Melbourne, AustraliaCampaign Data Analyst, Visa Managed Services AUNZSP (12-month Fixed Term Contract) · Managed Services is part of Visa's consultancy division, serving Visa's clients (including card issuers, acquirers, and merchants) and solving their strategic problems focused on improving perfor ...
-
Digital Marketing Manager
Found in: JobGet AU C2 - 20 hours ago
Little Bloke Fitness Melbourne, AustraliaLBF, a leading Australian family-owned business in strength and conditioning equipment retail, seeks an ambitious Digital Marketing Manager. For 14 years, we've committed to enhancing health and fitness through affordable, quality products, backed by top-notch customer service. O ...
-
Brand Manager
Found in: JobGet AU C2 - 8 hours ago
Sharp and Carter Melbourne, AustraliaBrand Management (Marketing & Communications) · About the Company · Sharp & Carter are proud to partner with a fantastic leader in the Health and Wellness Industry in their search for a Brand Manager. Our client has an amazing story from humble beginnings to having a catalogue o ...
-
Digital Manager
Found in: JobGet AU C2 - 4 days ago
Paxus - Technology + Digital Talent Melbourne, AustraliaTitle: Digital Manager · Channels: Paid Social + Programmatic Media Buying · Location: Melbourne · Hybrid: 4 days work from office, 1 day work from home · Company Overview: They are a pioneering marketing agency, who are committed to achieving outstanding outcomes for their clie ...
-
Activation Manager
Found in: JobGet AU C2 - 5 days ago
Omnicom Media Group Holdings Inc. Melbourne, Australia23-Apr-2024 · OMG/ · Melbourne-VIC · Category: Programmatic · Position Type: Full Time Permanent · Business Unit: OMG Australia · Attachments: No File Attached · Application Close Date: 12-May-2024 · Share This: · Job Description · Why should you join Australia's leading ...
-
Marketing Operations
Found in: Talent AU C2 - 2 days ago
Phocas Software Melbourne, Australia Full timeSupporting how to sell feel good in a fully automated package · How would you go supporting growth and improvements for the customer experience in an impactful, ever-changing environment? Could we be for you? · Joining our global Growth Operations team means diving into the heart ...
-
Adobe Campaign Senior Developer
Found in: Talent AU C2 - 1 day ago
Pyramid Global Technologies Melbourne, Australia Full timeAbout the job Adobe Campaign Senior Developer · Roles & Responsibilities: · Ability to build high quality inbound and outbound flows using Adobe Campaign Management System. · Designing and populating schemas developing workflows and configuring delivery templates. · Play a key ro ...
-
Marketing Coordinator Mandarin Melbourne, Australia
Found in: JobGet AU C2 - 2 days ago
Easygo Melbourne, Australia· What's in it for you? · Do you live and breathe marketing and have a passion for sports? Have you always wanted to work in the fast-paced exciting world of crypto and web3? Do you have a couple of years of marketing experience and looking to dive into the world of online enter ...
-
Marketing Specialist
Found in: JobGet AU C2 - 2 days ago
University of Victoria, Division of Continuing Studies Victoria, AustraliaDirector of Brand & Audience Engagement Knowledge Network Corporation ( Burnaby, BC ) · have a track record of creating and implementing results-driven marketing campaigns on digital channels (email, search engines and social media). · have experience editing HTML and CSS, and ca ...
-
Marketing Executive
Found in: JobGet AU C2 - 8 hours ago
Hurtigruten Group Melbourne, AustraliaApplications are considered on a rolling basis · For 130 years, we've been committed to continuously improving what we do for our guests and the people we work with. · The successful candidate will contribute to the development, and ensure the execution, of Hurtigruten's Australi ...
-
Fundraising Manager
Found in: JobGet AU C2 - 2 days ago
International Women's Development Agency Melbourne, AustraliaFantastic career opportunity for a Fundraiser looking to step into a broad role to lead a team and deliver Fundraising outcomes that promote gender equality for all and impact the lives of diverse women and girls on a national and international scale. · Leadership opportunity Thi ...
-
Digital Marketer
Found in: JobGet AU C2 - 2 days ago
Click Creative Melbourne, AustraliaClick Creative is looking for a Digital Marketer to join their team in Melbourne. · Click Creative Digital Agency is looking for a Digital Marketer to join their growing team in Melbourne. · Duties: · Stay ahead of current best practice Organic and Paid Search trends · Strategise ...
-
Marketing Manager
Found in: JobGet AU C2 - 1 day ago
DNA Talent Melbourne, AustraliaMarketing Manager · About the Company · The company offers an extensive selection of hardware and retail products. As a company, they are committed to innovation, value, quality and providing a full range · of work and lifestyle products. · About the Role · Our client needs a Mar ...
-
Addressable Manager
Found in: Jobs Search AU C2 - 5 days ago
Advertising Industry Careers Melbourne, Australia Full timeWhy join KINESSO? Largest global digital marketing agency with 6200 experts across 60 offices globally. · Take the time you deserve with unlimited time off (Leave), birthday, anniversary, monthly wellness days and progressive parental leave policies. · A hybrid working model and ...
Campaign Lead - Melbourne, Australia - ALH Group
Description
About the role
As the Campaign Lead, you will lead the development and coordination of brand and occasion led campaigns to create efficient and scalable campaigns. You'll contribute to the development of the customer trade plan and brand strategy, ensuring the successful planning and execution of campaigns end to end working cross functionally with the broader marketing team, business stakeholders and agency partners.You'll be responsible for:
About you
"Telling every pubs unique story" is your driving force, you have a deep appreciation for every individual pub and you live and breath hospitality.
You'll have proven ability to project manage marketing campaigns end-to-end, with the ability to implement strategy into action, delivering at scale. Experience in hospitality is highly desirable.
To be successful, you'll also have:
The Perks
