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    Brand Manager - Melbourne, Australia - Sharp and Carter

    Sharp and Carter
    Sharp and Carter Melbourne, Australia

    5 days ago

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    Description

    Brand Management (Marketing & Communications)

    About the Company

    Sharp & Carter are proud to partner with a fantastic leader in the Health and Wellness Industry in their search for a Brand Manager. Our client has an amazing story from humble beginnings to having a catalogue of now market leading brands.



    About the Role

    About the Company

    Sharp & Carter are proud to partner with a fantastic leader in the Health and Wellness Industry in their search for a Brand Manager. Our client has an amazing story from humble beginnings to having a catalogue of now market leading brands.

    About the Role

    Reporting to the Head of Marketing, this role will have responsibility for leading our client's premier brands.

    The role of the Brand Manager will be to run the marketing strategy, communication planning and its implementation. The Brand Manager will work as part of the wider brand marketing team supporting the Marketing Manager in the strategy for a growing portfolio of brands.

    Key Responsibilities

    • Accountable for campaign strategy, budget management and performance monitoring of all brands in your portfolio
    • Lead NPD projects that form part of your portfolio
    • Develop fully integrated marketing campaigns that resonate with the target audience & are growth oriented, including (but not limited to)
    • Maintain the brands visual identity across packaging design, online content/assets and other marketing collateral
    • Manage and coordinate with internal and external resources to ensure timely and high-quality delivery of design and marketing projects.
    • Analyze and report on marketing campaign performance, and adjust strategies as needed to meet or exceed business goals
    • Communicate with the brand's community and offer assistance across all platforms
    • Development of brand sell-in presentations, sales collateral & trade advertising to support the brand at retail.
    • Collaborate with Marketing Manager & Innovation team to develop an innovative suite of products & packaging within core & growth segments (both NPD & EPD)
    • Monitor, evaluate & report on key brand & category market insights each month for Executive Meetings or as needed
    Key Skills Required
    • Previous experience in a Brand Marketing role, most favorably in a fast-paced retail or FMCG D2C environment;
    • Strong commercial focus to deliver sales results
    • Experience with Digital Marketing Channels & E-Commerce
    • Experience working on a digitally led brand is ideal
    • A positive, collaborative and solutions-focused attitude.
    • Ability to build strong relationships with internal stakeholders locally and globally as well as external suppliers
    How to Apply

    To apply online, please click on the appropriate link below. Alternatively, for any questions, please email

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