- Coordinate all Chinese-based communication and content to enhance the user experience and stages of the player lifecycle
- Recommend and develop optimal plans for delivery of campaign, campaign format, and campaign platform to grow profitability, creating action plans and strategies where appropriate
- Enhance player lifetime value, reduce churn, and implement relevant CRM strategy in the Chinese market
- Collaborate with the content and marketing teams to identify which offers to promote and when
- Work closely with the acquisition team to maximize the growth of campaigns in the Chinese market, as well as the company's vision to launch into this new market.
- Be responsible for researching and sourcing relevant content to communicate with our player base
- Monitor and analyze results of email/SMS campaigns, including completing weekly/monthly KPI reports.
- Retention marketing knowledge
- Passionate team player with the ability to work with colleagues across departments
- An eye for detail, enhancing the experience of customers through top-line communication
- Fluent in Chinese and English both written and spoken
- You have experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
- Detail-oriented and well-organized. You know how to prioritize, and you consider the broader implications of your actions on the projects you participate in.
- You can manage complexity and progress with several tasks at a time.
- Familiarity with EDM & other CRM marketing tools is desirable
- Gambling and sports knowledge would be highly regarded
- Cryptocurrency knowledge
- Knowledge and awareness of our brands, Stake, Kick or Twist is highly beneficial.
- Australian work rights are preferred.
- EAP access for you and your family
- Access to over 9,000 courses across our Learning and Development Platform
- Flexible working hours
- Paid volunteer day
- Two full-time Barista's who will make your daily coffee, tea or fresh juice
- Daily catered breakfast
- Massage Wednesdays - we get professionals to do this
- Team budgets for monthly team activities and events
- Fun office environment with pool tables, table tennis and all your favourite gaming consoles
- Help yourself drinks fridges and snack shelves
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Marketing Coordinator Mandarin Melbourne, Australia - Easygo
Description
What's in it for you?
Do you live and breathe marketing and have a passion for sports? Have you always wanted to work in the fast-paced exciting world of crypto and web3? Do you have a couple of years of marketing experience and looking to dive into the world of online entertainment, where creativity knows no bounds and fun is the name of the game? If you've answered yes to these questions, we might have the perfect role for you We are looking for a Mandarin-speaking Marketing Coordinator to join our team at Easygo to help us engage with our Madarin-speaking customer base.
Your role with us
Your mission should you choose to accept it, will be to play a pivotal role inpreparing to launch into the Mandarin-speaking market with our sportsbook and casino games. Your role as CRM Coordinator for our Mandarin customers will be to maximize growth and customer retention through implementing strategy and communications to a market we aim to launch into.If you a recent Marketing or Communication graduate, this position may be perfect for you as it is a junior role We don't expect you to have relevant work experience as we would be happy to upskill, however, all that we ask is that you're a lover of sport, or casino games OR understand the mechanics of placing a punt
You will report directly to the Marketing Team Lead and be supported by the wider marketing team.
Our Story:
At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including , and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with , the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.
Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 300+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.
Click play, on your career today
Main Duties and Responsibilities:
You're perfect for this role if you:
It would be a bonus if you are also (desirable):
Some of the perks of working for us:
"We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant"
We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.
And we have many many more initiatives that we will be rolling out over the next 12 months.
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Marketing Coordinator Mandarin Melbourne, Australia professionals in Melbourne
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Chris Harris
Business Development Manager | Sales Growth Expert