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    Social Media Performance and Technology Manager - Melbourne, Australia - Sportsbet

    Sportsbet
    Sportsbet Melbourne, Australia

    4 days ago

    Default job background
    Full time
    Description

    If you are passionate about marketing and in particular social media, then we have the role for you This is a role that allows you to be innovative, solve problems, and contribute to building a great brand whilst leading a high performing team.

    About Us
    Sportsbet is a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies. We do this by living our values to create an innovative entertainment brand, trailblazing products and best-in-class platforms that deliver great experiences to our customers.

    We have over 1,300 team members at Sportsbet but as part of the Flutter Group , we're a true global player.

    Committed To Responsible Gambling

    Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

    We're proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

    About The Role

    Reporting into the Head of Social Media, this role is responsible for leading the Social Media performance strategy and execution across channels including Meta, Snapchat and TikTok, as well as leading Social tech strategy and implementation to enable campaign execution, measurement, compliance and operations. Leading a team of 2, the role works closely with other key functions across the Media, Marketing and broader Customer department with the goal of driving new customer acquisition/reactivations, and re-engaging existing customers across social channels. The role also seeks to future proof tracking and optimisation tools to ensure best in class campaign execution and measurement capability.

    Responsibilities Include:

    • Providing input as part of the Media ELT in formulating and executing the Media Team's strategy
    • Produce and communicate the Social Media Performance strategy, delivering on Sportsbet and Media Team objectives spanning new customer acquisition, reactivation and retention
    • Develop and communicate the Social Media Tech strategy, to enable best in class social campaign execution, attribution and optimisation
    • Create and implement processes to leverage media and tech partners for resource and operational efficiencies.
    • Uncover new and innovative ways to drive customer acquisition, reactivation and
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