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    Manager, Integrated Campaigns - Sydney, Australia - Braze Inc.

    Braze Inc.
    Braze Inc. Sydney, Australia

    4 days ago

    Default job background
    Description

    WHAT WE'RE LOOKING FOR


    Braze is looking for a Manager, Integrated Campaigns to build and execute integrated campaign strategy across Asia Pacific. You will be responsible for our overall campaign roadmap and execution of multi-channel campaigns including anchor, brand, product and compete campaigns.

    WHAT YOU'LL DO

    • Own overall APAC integrated campaign strategy & framework to drive new business & upsell pipeline
    • Drive the launch of all campaigns on a regional basis by ensuring key metrics and goals of brand awareness, lead generation, and pipeline and target audiences
    • Develop executive and ABM programs for the region
    • Partner with APAC field marketing, partner marketing, digital marketing and lifecycle marketing to create integrated campaigns
    • Work closely with global campaign and content teams to incorporate regional nuances in global campaign activation
    • Collaborate with sales, BDR, partner teams to build demand generation programs that resonate well with prospects and customers
    • Build strong partnership and alignment with teams across global marketing org including content, events, PR, PMM, creative & brand, lifecycle, performance mktg
    • Establish repeatable processes and communication loops to improve efficiency in launching campaigns globally
    • Own key KPIs for tracking impact and ROI for awareness, lead generation and pipeline
    • Measure, track, and clearly communicate performance of all programs while synthesizing key takeaways to drive future optimizations inclusive of sales feedback to understand message resonance and lead quality
    • Forecast the impact of campaigns on marketing pipeline and funnel

    WHO YOU ARE

    • Drive towards the bigger picture goals of a campaign while effectively managing the parts of the whole
    • Natural collaborator who knows how to motivate and work with others
    • Find ways to move things forward regardless of resources or roadblocks
    • Ability to manage multiple projects simultaneously
    • 6 - 8 years of experience in demand generation and campaigns in a SaaS business
    • Proven track record of managing and executing strategic campaigns across multiple channels, involving many stakeholders, and defined KPI
    • Deep knowledge of the B2B marketing demand funnel, programs, and metrics that drive revenue with experience reporting on metrics and driving optimizations
    • Curiosity about new ways to improve our digital channels productivity, stakeholder engagement efficiency, business process improvement, and user experience ROI
    • Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, resolve issues, and effectively advocate for your team.
    • Experience working in high-growth, high-velocity environments

    #J-18808-Ljbffr
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