Paid Media Lead - Sydney, Australia - Dijgtal

Dijgtal
Dijgtal
Verified Company
Sydney, Australia

1 week ago

Olivia Brown

Posted by:

Olivia Brown

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Description

The Challenge:

We transform complex business problems into human centred solutions for early stage startups, enterprise ventures, and corporate partners.

You thrive on this stuff


As part of our tight-knit team you'll play an integral role in creating experiences that don't just engage the end user, but completely blow them away.


What you'll do:


Over the first 6 months you will:
Lead and manage Paid Media campaigns across a range of clients and industries including but not limited to B2C and B2B retail, financial products and services, trading and iGaming:

  • Use your hands-on platform and advertising experience to launch campaigns that consider the full funnel
  • understanding the role of each channel, the campaign objectives and their measurement of success
  • Plan, implement and optimise paid campaigns across Google, Facebook, Instagram, LinkedIn, TikTok, The Trade Desk and more
  • Coordinate campaigns with ad ops partners, communicating briefs and providing clear instructions and KPIs
  • Report and communicate on performance and provide useful insights, learnings and recommendations to stakeholders and the wider Marketing team
  • Lead the planning, buildout and growth of the paid media team in Sydney
  • Hire, train and develop the career of team members
  • Provide platform and campaign support and guidance to the team across campaign management, optimisation and communications
  • Identify ways to improve and implement new processes we are always hunting for ways to iterate and improve
  • Proactively develop your leadership and mentoring skills
  • Be instrumental in the success and growth of DIJGTAL:
  • Use your knowledge and experience in performance marketing and customer acquisition to elevate the brands and nurture the customer journey through the full funnel
  • Bring your ideas to the table with creative ways to acquire and retarget customers via various paid media channels exploring new opportunities where necessary
  • Understand and instruct the implementation process of website pixels, event tracking and conversion API for future accounts/platforms

Ongoing:


  • Monitor the performance of paid media campaigns to meet their objectives and targets whilst finding opportunities to scale the brands
  • Have ownership of budget management across all paid media channels, knowing when and where to push and leverage performance
  • Utilise your data and analytical skills to achieve targets and make informed decisions, budget optimisations and determine A/B tests
  • Test variables across different campaign objectives and platforms to make datadriven decisions with a test and learn mindset
  • Confidently communicate to stakeholders and the wider Marketing team, especially on campaign performance and future recommendations
  • Use your experience with website analytics and reporting tools to continuously improve performance
  • Keep up to date with the everchanging digital landscape including trends and technology finding new ways to learn and upskill
  • Collaborate with the design and content marketing teams to brief and create assets and provide recommendations on what works and what hasn't

What you want:


  • To walk us through the most careerdefining campaign to you and why or why they didn't succeed we know you're always looking to improve (and so are we)
  • To be measured by your contribution and the autonomy to do your best work
  • To be an integral part of an innovative design and marketing agency/product incubator with a great team (that's us, BTW)
  • Growth. You're ready to step up into a lead role but just need the opportunity to do it? Along with the support to succeed? You got it
  • A fastpaced entrepreneurial environment this is your jam
  • Flexibility and a competitive package
  • 4 weeks of work from anywhere
  • A fun, casual, creative, diverse, and COVIDsafe workspace
  • An opportunity to push the envelope, safely make mistakes and learn from them
  • Gadgets and merch MacBook, accessories, and other DIJGTAL goodies
  • An equal opportunity employer: We value diversity and we are committed to providing a genuinely inclusive, safe, and collaborative working environment
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