Content & Communications Coordinator - Sydney, Australia - Canon

Canon

Verified Company

Sydney, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

SUNSTUDIOS, Backed by Canon Australia

Hybrid working options available
Creative, fun and dynamic environment
Friendly and supportive culture
12 month Maximum Term contract

About us
Canon is the world's leading imaging organisation.

As a Fortune 500 Company, we actively inspire people with imaginative ideas that enable you to connect, communicate and achieve more than you thought possible.

When you join Canon Australia, you'll find a rewarding culture that values you. You're empowered to focus on your career progression and turn your goals into reality. You'll be an integral part of the group's success.

Our SUNSTUDIOS Studio division provides industry leading services and expertise to the creative industry in Australia. These services encompass shoot bookings, production, and event management.

Key customer segments include broadcast television networks, film production agencies, online streaming services, industry leading stills photographers, corporate event partners and many more.

About the Role
Do you thrive in a creative environment? Are you passionate about balancing creative and commercial outcomes to deliver best-in-class marketing campaigns and initiatives that are impactful and inspiring?

Be a part of the dynamic photographic and film production industry.

An exciting opportunity is available for a switched-on, passionate and highly organised Content and Communications professional within the SUNSTUDIOS team.

SUNSTUDIOS Sydney is a busy creative hub for professional photographic, film and television production image makers, in a beautiful renovated 1930s woolshed in Alexandria.

We are a highly collaborative team that work closely to provide the best possible experience and services for our community of professional visual creatives.

This is a fantastic opportunity to join a highly respected and leading company within the professional imaging industry.

In this role you will be exposed to all aspects of the professional photography and film/TV and take advantage of the facilities and expertise we offer.

This hybrid role balances remote work combined with onsite days across SUNSTUDIOS and the Canon headquarters in Macquarie Park.

As a member of the Sales and Support Group (SSG) Marketing Communications team, this role is responsible for supporting the end-to-end development and execution of Integrated Marketing Campaigns, events and the onsite experience for SUNSTUDIOS, and supporting the planning and execution of strategic marketing activity for the Canon Professional Imaging Solutions division.

You will play a key role in bringing the SUNSTUDIOS and Canon Pro brand to life through best-in-class strategic content and integrated marketing campaigns that support business goals.

A creative flair, meticulous attention to detail and strong organisational skills will be critical to success in this role. This role directly reports to the Marketing Manager - SUNSTUDIOS.

Main Duties

Support the campaign initiatives and goals developed in line with business strategies to achieve the business goals for SUNSTUDIOS and Canon Australia
Support Integrated Marketing Campaigns including work across online, instore, events and services
Contribute to the creative development for key campaigns, ensuring brand consistency and audience relevance
Support development of product and brand campaigns to support business direction and ensure optimum revenue and profitability
Ensure translation of product attributes and benefits consumerled messaging into market (campaigns and advocacy plans) relevant to SUNSTUDIOS audience
Identify, support and execute written and video content opportunities for SUNSTUDIOS and Pro content creation
Manage the social and advocacy strategy for SUNSTUDIOS
Alongside the website team, assist with ongoing content uploads and maintenance of the SUNSTUDIOS website
Contribute to the planning and management of industry events at SUNSTUDIOS

About You

You are someone that has a relevant marketing function experience, and you know your way around utilizing Microsoft products and Photoshop.

You are well-versed about marketing communications including content marketing, consumer insights, social media, positioning and promotional strategies.

Key skills include:

Tertiary qualifications in communications, media or marketing
2+ years' experience in a similar marketing function/role
Knowledge of marketing communications, with a deep understanding of how to create engaging experiences and articulate them through a multitude of social, digital and instore channels
Proven ability to perform indepth analysis, compile and interpret results, plus track and report on success metrics
An enthusiasm to follow digital marketing trends (analytics, SEO, user experience, technology)
Strong communication and presentation skills
Basic knowledge of SEO, SEM and brand metrics
Proficiency in Microsoft Office and basic knowledge of Photoshop

In return