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    Marketing Executive - Sydney, Australia - Michael Page

    Michael Page
    Michael Page Sydney, Australia

    4 days ago

    Michael Page background
    Permanent
    Description

    About Our Client

    The company is a leading technology platform that provides a wide range of travel and lifestyle services to users. It offers a comprehensive suite of products, including flight and hotel bookings, activities, and other travel-related services, all accessible through its user-friendly app and website. With a focus on innovation and customer satisfaction, the company aims to simplify travel experiences and empower users to explore the world with ease.

    Job Description

    Job Responsibilities:

    Campaign Development & Management

    • Spearhead marketing campaigns, ensuring they align with clear objectives and yield measurable results.
    • Strategise and implement campaigns by analysing target demographics, channel strategies, customer journeys, and performance metrics.
    • Provide leadership and insights into crafting brand messaging that resonates with the target market.

    Product & Cross-Functional Collaboration

    • Collaborate closely with the product team, leveraging customer insights to shape product development and identify ideal market fits.
    • Engage with various teams including Creative, Brand, Platform, Pricing, Growth Marketing, Supply, Data, and Product to optimise revenue margins and foster sustainable growth.

    Performance Monitoring & Optimisation

    • Monitor conversion funnels across different touch points and track key business and marketing metrics.
    • Gather and assess data related to customer acquisition, pricing strategies, and promotional effectiveness to refine tactics.

    Data Analysis & Market Research

    • Conduct thorough competitive analysis to identify opportunities within the market landscape.
    • Analyse market trends, consumer behaviour, and competitor activities to uncover potential product market opportunities.
    • Evaluate the effectiveness of pricing and promotional strategies by examining acquisition data across multiple channels.

    The Successful Applicant

    The successful candidate will possess:

    • Proficiency in marketing campaign development and management, including setting objectives, choosing channels, crafting messaging, and evaluating outcomes.
    • In-depth understanding of target audience segmentation, mapping customer journeys, and identifying effective marketing channels.
    • Strong communication and collaboration abilities, adept at working with diverse teams.
    • Advanced analytical skills, with a track record in data analysis and interpretation such as market research and assessing customer acquisition and pricing effectiveness.
    • Capability to work autonomously while coordinating with various stakeholders.
    • Aptitude for recognising and assessing market trends, competitor actions, and product-market opportunities.
    • Mastery of marketing automation and analytics tools like Google Analytics, Tableau, and marketing automation platforms.
    • Exceptional written and verbal communication skills, capable of creating compelling messaging tailored to different audiences.
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