- Tyro --
- Lead, design and implement a comprehensive end-to-end content marketing experience and SEO strategy aligned with the Tyro's marketing goals.
- Role is initially focused on writing articles (essential for this role) but can expand into other formats including video demonstrations, white papers, podcasts, testimonials or case studies, thought leadership etc.
- Manage approvals and produce an execution and amplification plan for content produced.
- Assist with Tyro's go-to-market or campaign plans, by delivering specific program content to drive the campaign, product, vertical or other goals that are issued with the GTM strategy.
- Implement SEO focused content to enhance Tyro's organic visibility and ranking in top and middle of funnel, ensuring content is optimised for relevant keywords and search intent.
- Implement a continuous improvement mindset, establishing new ideas and innovative methods to drive growth.
- Provide strategic & technical SEO advice & support whilst implementing SEO initiatives and liaising with SEO agency to increase SEO performance YoY.
- Utilise tools to measure and report on the impact of content initiatives, providing key insights to stakeholders and leveraging data to refine future content strategies.
- Stay abreast of industry trends and content best practices, applying innovative approaches to continually enhance the effectiveness and amplification of content.
- Knowledge and use of tools including SEMRush, Wordpress, Yoast SEO (WordPress plugin), Marketo, Adwords, Meta Ads manager, Microsoft Advertising, LinkedIn campaign manager, Adobe DSP, Flashtalking (Ad serving), Taboola (Native), Adobe analytics, Salesforce, GA4.
- Be an active and engaged member of the Marketing Team supporting change, fostering positivity and development.
- Campaigns and Projects
- Content Creation
- Search Engine Optimization
- Creativity
- Decision Making
- Learning agility
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Content Marketing Executive - Sydney, Australia - hatch
Description
This is a Content Marketing Executive role with Tyro based in Sydney, AustraliaMore About The Content Marketing Executive Role At Tyro
Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Tyro team will be there to support your growth.
???? Please consider applying even if you don't meet 100% of what's outlined ????
Key Responsibilities
A Final Note: This is a role with Tyro not with Hatch.
We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.
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