- Developing, implementing, and evaluating key marketing strategies with stakeholders, focusing on market news, product promotion, and brand awareness.
- Working with CRM and content teams to boost client engagement and conversion using innovative marketing ideas.
- Identifying growth opportunities through competitor research and industry insights in partnership with the Head of Australia.
- Monitoring and optimizing campaign performance in line with KPIs, capturing learnings with the central acquisition team.
- Ensuring a consistent and strong brand experience across all client touchpoints, in collaboration with Sales, Digital Product, Research teams, and Compliance.
- Managing external agencies and partners to meet agreed objectives.
- Acting as a brand ambassador for Pepperstone, educating both internal teams and external audiences.
- Organizing and participating in client events and merchandising efforts, supported by sales and other stakeholders.
- Previous experience as a Marketing Manager in forex & CFD industry
- A sound understanding of what drives marketing and progressive marketing practices
- Experience in influencing action based on data-driven insights including robust in-market experimentation experience
- Demonstrated experience in developing, driving and executing marketing plans to set KPIs and outcomes
- Demonstrated ability to think and execute creatively
- Demonstrated ability to balance work independently whilst consulting collaborating with others to deliver results in an organised way
- Excellent interpersonal skills with the ability to build and maintain strong relationships and collaborate across multiple regions, functions and teams to achieve result
- Excellent written and verbal communication skills, and the ability to effectively present clear and concise information, and explain concepts and strategies to different audiences including senior stakeholders (e.g. Executive)
- Excellent presentation, time management and organisational skills, and good attention to detail
- Demonstrated ability to influence others including external agencies to achieve the best outcomes for clients, potential clients and Pepperstone
- A proactive and driven individual with a commercial mindset, who enjoys working in a constantly evolving, fast-paced environment
- Current and full working rights in Australia
- Competitive salary structure including company bonus scheme
- Genuinely collaborative and friendly culture
- Flexible and hybrid working
- Remote working option - work from anywhere for up to 6 weeks per year, in addition to hybrid working as standard
- Ongoing personal development & learning opportunities
- 15 weeks paid primary carers parental leave & 4 weeks paid secondary carers leave
- 3 paid volunteering days per year & Workplace Giving Program
- Frequent events and celebrations including a standard weekly social
- Beautifully renovated large office at Collins Square - 727 Collins Street, Melbourne
- Best in class end of trip facilities including bicycle parking, change rooms & showers
- A full stocked kitchen, onsite coffee machines with locally sourced coffee beans (this is Melbourne after all) and curated specialty teas
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Marketing Manager - Melbourne, Australia - Pepperstone
Description
The Pepperstone story started in 2010. We know what it's like to trade the world's markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech, we're digital, nimble, connected, and united in our vision to create a better way to trade.
We thrive on progress – for our clients and for ourselves. Our organizational culture is ever-evolving, vibrant, diverse, global, and results focused. You'll find our 350+ team currently across 9 locations and time zones.
The Role:
Our markets don't stand still , neither do we
We are looking for a creative and motivated Marketing Manager who shares the same passion to drive opportunities to build Pepperstone's brand awareness and growth in Australia. You will join our team in Melbourne and be part of our Global Marketing team- who are forward-thinking, creative and constantly seek new ways to drive growth and achieve remarkable results.
To thrive in this role, you'll be hands-on, collaborating closely with stakeholders and teams at various levels to spearhead decision-making for local marketing initiatives, from their conception to execution.
As our Marketing Manager, your key responsibilities include, but not limited to :
About You:
Why you will enjoy working with us:
More about Pepperstone
We're a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visit and
We understand it's important to do due diligence on a prospective employer, see what our team are saying on Glassdoor. We respect our team members' experiences and will never pay to remove a negative review.
Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background.
"We are a 2023 Circle Back Initiative Employer – we respond to every applicant".
We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible.
Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity.
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