Search engine optimization (SEO)

Search engine optimization (SEO) is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEO is a multifaceted and complex process, but there are a few basic tenets that all successful SEO campaigns share: keyword research, on-site optimization, link building, and content creation.

Good SEO starts with keyword research. You need to identify the keywords that your target audience is using to search for the products or services that you offer. Once you have a good understanding of the keywords that people are using, you can start to optimize your website.

On-site optimization is the process of making sure that your website is structured in a way that makes it easy for Google to understand and index. This includes things like your website's title tags, meta descriptions, and header tags.

Link building is the process of earning links from other websites. Google views links as votes of confidence, and the more links you have, the higher your website will rank. There are a number of ways to build links, and the most effective campaigns will use a combination of techniques.

Content creation is another important part of SEO. Google loves fresh, relevant, and engaging content, and so do your website visitors. Creating high-quality content is one of the most effective ways to earn links and improve your website's SEO.