OpenMind | Performance Director - Sydney, Australia - GroupM

Description

Description

Position at GroupM Nexus

GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom and Wavemaker, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. With 800 people based in Sydney, Melbourne, Adelaide and Brisbane, GroupM's primary purpose is to maximize performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM's focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people.

OpenMind

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the global transformation for Nestlé's media function. Core to the solution is the best data and technology capabilities, fuelled by WPP's investment in AI, to maximise the impact of Nestlé media investment. The Open Team model has been designed for Nestlé to leverage the best of WPP through a simple and flexible, easy to navigate model.

OpenMind was recently awarded Nestle's media agency of record in Australia & New Zealand, commencing June 2024. In January 2024, OpenMind commenced working across 47 countries in Europe, joining our colleagues who have been working across North America for a number of years. This is a truly global model, with deep specialist expertise and scale.

What we offer

At OpenMind Oceania, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks we offer.

Based in North Sydney, our office has 180 degree views of Sydney Harbour and is a great space to hang out with colleagues and friends

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Values

Our values of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At OpenMind we are open to different. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at OpenMind and use your difference to shape the world through media.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact our Talent Lead, Brooke Daffern( [email protected] ).

If you require any information on what to expect during the interview process, please also reach out to Brooke Daffern.

Performance

The Performance Director - Campaign Delivery is a senior consultant that oversees and coordinates the delivery across a team of biddable media planning and campaign management experts. You will lead performance driven thought leadership, drive key client and agency contact, oversee the development of biddable media plans and brief responses. The Performance Director - Campaign Delivery will support in the co-ordination of biddable deliverables and work in partnership with the activation teams to ensure quality assurance and campaign delivery.

This role encompasses people management within the broader Campaign Delivery Team including recruitment, fostering key talent, reviews, training, coaching and performance management.

Other responsibilities include being a pivotal part of a broader eco-system in partnership with OpenMind's strategic, client and marketplace teams. There is a level of accountability to that relationship and to ensure that biddable planning is a component of the broader media strategy. As a leader it is pivotal to drive a high functioning team with alignment on cultural values and business priorities across OpenMind x Nexus.

Location: Based in Sydney

Key Stakeholders: OpenMind team members, media partners

Responsibilities

• Lead a team of high functioning Campaign Delivery planners within biddable media
• Continuously champion positive values that build strong connections, solution-oriented perspectives and genuinely care for collective team success
• Be responsible for driving a culture that builds relationships on trust between OpenMind and Nexus
• Ensure resource management and workflow designation are running at optimal capacity across Campaign Delivery teams
• Drive your teams training requirements, resource management and certifications in alignment with the Campaign Delivery training program
• Foster knowledge sharing, award entries and continuous learning around point of views, trends and relevant skills to continue nurturing a high-performing team
• Support teams while adapting to fast changing priorities
• Actively promote cross functional alignment across Activation, strategy, client and Marketplace teams
• Host a regular, constructive performance evaluation meeting with direct reports in addition to setting clear KPIs and monitoring achievements
• Serve as key point of contact on brief delivery responses and reporting requirements with OpenMind in developing tactical strategies/responses
• Run the planning operations for paid search, in-platform ecommerce, paid social and programmatic. In addition considering the requirements for ad operations scope and measurement
• Act as a thought leader in the digital space to sense check viability of performance innovations and identify opportunities with our existing clients for greater digital innovation
• Oversee end-to-end project management of campaign brief and delivery
• Lead the planning and development of all biddable media recommendations
• Consult and articulate actionable insights and optimisation recommendations, in partnership with the Activation team
• Act as the leading point of contact between the Activation team and OpenMind when delivery or quality is compromised
• Actively contribute in new business development and pitching when required
• Educating and advocating in partnership with OpenMind x Nexus on service level agreements
• Support in the delivery of biddable best practice planning principals
• Anticipate future challenges, trends, and changes to both your clients and the industry, proactively forming a view of strategies to mitigate risk and create opportunity
• Develop a vision and roadmap for encompassing digital operations, including technology partners, data management, effective measurement and reporting efficiencies
• Identify new product opportunities that will enhance clients' digital footprint and support on digital maturity
• Drive a test and learn initiative to allow for continuous improvements in campaign performance through planning
• Provide technical perspective in client meetings when specific expertise is required
• Fostering an environment that truly respects and truly understands the need to adhere to service level agreements across OpenMind x Nexus
• When required, a strict adherence to buying commitments that have contract association
• Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
• Responsible for the overall delivery of client investment, with flawless accuracy across all aspects
• Identify commercial opportunities with the ability to make a compelling case for their inclusion
• Responsibility for building a business case to grow the Campaign Delivery Team
• Maintain and comply with finance processes ensuring accuracy on a monthly basis
• Adherence to GroupM policies and procedures
• Supporting OpenMind Marketplace team in driving accurate inputs for the monthly forecasting across biddable channels, by client

WHAT MAKES A GREAT PERFORMANCE DIRECTOR - CAMPAIGN DELIVERY

• Attention to detail
• Collaborative
• Effective Communication
• Flexibility
• Proactivity
• Solution focused
• Strategic thinking
• Subject matter expert
• Commercially astute
• High level of empathy

Why work for OpenMind?

We'd love to hear what your ambitions are to achieve personal growth, and how we can help you realise them with us

GroupM Nexus