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    Digital Search Marketing - New South Wales, Australia - Cognizant

    Cognizant
    Cognizant New South Wales, Australia

    1 week ago

    Cognizant background
    Full time
    Description

    We are seeking a highly skilled and dynamic Amazon Ads Account Manager to join our team. As an Amazon Ads Account Manager, you will be responsible for developing media strategies, optimizing account performance, and collaborating with advertisers to enhance brand visibility and drive successful advertising campaigns on Amazon's advertising platform. Your role will require you to effectively communicate with clients, understand their goals, and provide strategic recommendations to maximize their advertising success.

    Responsibilities:

    -Develop media strategies: Create and implement effective media strategies for advertisers, aligning with their goals and objectives. Regularly evaluate campaign performance and make data-driven recommendations for optimization.

    -Ad format adoption and account reactivation: Encourage and guide advertisers in adopting various ad formats such as Sponsored Brands (SB), Sponsored Brands Video (SBV), and Sponsored Display (SD). Proactively identify and reactivate inactive accounts to expand advertising reach.

    -Brand store establishment and refreshes: Collaborate with advertisers to establish brand stores on Amazon and ensure periodic content refreshes for brand enhancement. Present strategies and coordinate with advertisers to deliver engaging brand experiences.

    -Account performance enhancement: Leverage reports and analytics to enhance account performance and visibility. Provide detailed recommendations to managed accounts, including optimization opportunities and best practices.

    -Video campaign coordination: Initiate discussions with advertisers regarding the use of video templates and coordinate the creation and execution of video campaigns. Ensure seamless integration of video content into advertising strategies.

    -Account optimization: Evaluate and optimize scheduled rules within relevant tools to enhance account performance and optimization. Implement rule-based automation to streamline campaign management.

    -Financial management: Monitor and follow up on Account out of Balance, Proforma Invoice, and Release Order to ensure timely and accurate financial transactions.

    -Bulk operations: Utilize bulk operations to drive large-scale optimization and efficiency across managed accounts. Implement strategies to minimize manual efforts and maximize productivity.

    Skills and Qualifications:

    Bachelor's degree in Marketing, Advertising, or a related field.
    - Proven experience in managing Amazon Advertising campaigns.
    - In-depth knowledge of Amazon Advertising platform or Google Ads(Search Engine Marketing Platform), including Sponsored Brands, Sponsored Brands Video, Sponsored Display, and brand store management.
    - Strong analytical skills and ability to interpret data to drive actionable insights.
    - Excellent communication and presentation skills, with the ability to effectively interact with clients and internal stakeholders.
    - Proficiency in using Amazon/Google Ads Advertising tools and analytics platforms.
    - Familiarity with Search, Display & Video advertising and campaign coordination.
    - Strong organizational skills and attention to detail.
    - Ability to work in a fast-paced, deadline-driven environment.
    - Experience with financial management and reporting is a plus.

    As an Amazon Ads Account Manager, you will play a crucial role in driving successful advertising campaigns for our clients on Amazon's platform. Your expertise in media strategy, account optimization, and client collaboration will contribute to the growth and success of our advertising initiatives. If you are passionate about digital advertising, have a client-centric mindset, and thrive in a dynamic environment, we would love to hear from you.

    Employee Status : Full Time Employee

    Shift : Day Job

    Travel : No

    Job Posting : Apr

    About Cognizant

    Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at or follow us @Cognizant.

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