CRM Manager - Sydney, Australia - OFX

Description

Job Description

Hi. We're OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we're a customer-focused business that is all about inspiring customer confidence.

At OFX, you'll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

Purpose of your role

Your role is pivotal to delivering & scaling world-class engagement of B2B and consumer OFX clients globally through marketing and service campaigns that drive increased active clients, revenue and loyalty.

As the CRM Manager - Engagement Campaigns, you are accountable for all aspects of OFX's marketing and service client engagement campaigns, built and executed in the Salesforce Marketing Cloud platform to maximise reach, performance & ROI. Working with regional marketing and commercial teams you will understand the customer, the value proposition and the market to design & implement campaigns to drive incremental client engagement and revenue. You will lead a team of Email Specialists to deliver an engagement roadmap prioritised against client and business goals.

Your passion for high quality high performing client engagement campaigns in a fast-paced environment combined with an interest in martech and best practice campaign and communication design will see you make a difference at OFX.

What you do

• Plan, develop and execute personalised OFX client engagement marketing and service campaigns globally, ensuring the right customer receives the right message at the right time.
• Lead a small team of Email Specialists, you will lead in designing and managing the campaign roadmap and prioritisation and create a high performing team of executional specialists.
• Manage multiple business stakeholders, be highly organised and outcome focused.
• Translate requests from OFX stakeholders into campaign and communications requirements and designs.
• Leverage internal and external events to tactically engage the relevant clients to stimulate incremental revenue to OFX.
• Ensure high quality client engagement campaign execution and performance.
• Improve campaign engagement quality and deliver real business outcomes, creating reports, analysing results and recommend developments and optimisations, always looking at how we can scale campaign reach and performance.
• Leverage your experience in B2B marketing to optimise the performance of engagement campaign with Corporate clients
• Support email/SMS/App push message content within OFX's suite of automated journeys.
• Collaborate with colleagues in Marketing, Product, Commercial, Legal, Operations, Compliance and external partners to enable engagement campaign execution at a very high level.
• Support the long-term OFX Engagement and B2B growth strategies.
• Develop strategic hypotheses and execute A/B testing to optimise campaign and communication effectiveness.
• Keep abreast of new engagement best practice and new capability to ensure OFX is taking advantage of opportunities to continue to improve our engagement program.

Qualifications

• Tertiary-level degree qualified in Marketing, Communications or Business
• Certified Salesforce Marketing Cloud Email Specialist

Knowledge, skills, experience

• 3-5 years experience planning and executing direct and B2B marketing campaigns
• 2+ years hands on experience creating and managing personalised email content, building automated journeys and building targeted audiences in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio & Contact Builder)
• Experience working with HTML and CSS in building email content
• Experience working with AMPscript to personalise email content
• Experience with basic SQL queries
• Experience generating reports and analysing data in Salesforce Marketing Cloud (Intelligence reports), and in Google Analytics and Looker Studio
• Highly organised, with strong attention to detail & accuracy
• Good time management and multitasking skills
• Exceptional written communication skills
• A strong desire to execute, drive impact and demonstrate urgency
• Customer-focused with ability to take initiative and work autonomously
• A self-starter who is data-driven, has a proactive and creative approach to problem-solving
• Interest in financial services; keeping abreast of global events & currency movements, and understanding how they are relevant for customers

Additional Information

What it's like working at OFX

We're OFXers because we want to make a difference. We see challenges as opportunities and we're not afraid to roll up our sleeves to get stuff done. We're committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers' effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
• Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it's a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome
• Benefits that mean something. We offer a range of fantastic benefits, including, primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
• A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at

We encourage you to apply if this role aligns with your career aspirations.

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