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    Digital Activation Manager - Melbourne, Australia - Publicis Groupe

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    Full time
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    Job Description

    At Spark Foundry our vision is to Fuel Famously Effective Ideas. Famous and Effective. Not one or the other, both. That sounds nice, but to get to famously effective ideas you need some key ingredients.

    You need diverse thinkers and diverse thinking. We call this Allsorts. This helps us tackle obstacles through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It's not enough to be new, or cool, or interesting. Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation. Insight and technology. Big ideas, forensically measured.

    All that while being a good human? Sound like you? Sound like where you'd like to be? We'd love to meet you.

    What benefits does Spark offer?

    Be a part of the Publicis Groupe family, one of the world's most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

  • A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeingA creative, fun and rewarding office environment backed up by our PublicisLiberté flexibility approach "working your way, with us"Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global networkExtensive Learning & Development opportunities, including more than 15,000learning programs via our online learning platform Marcel ClassesA culture of open feedback and guidance to achieve your goals through our Career Conversations programA committed Diversity, Equality and Inclusion strategy driven through our VivaWomen, Égalité, enABLE and Embrace (reconciliation action plan) programsWork Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per yearParental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefitsAccess to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs
  • THE PURPOSE OF THIS ROLE

    Work on a world-leading luxury brand that is redefining the retail beverage market. Led by a passionate marketing team that is people first that are looking to reinvent and reimagine the their consumer product so many of us love

    As the Digital Activation Manager you will be responsible for the end-to-end delivery across your account ensuring a high standard on digital brief responses, WIPs, business/quarterly reviews, reporting and campaign performance.

    You will ensure the performance of your client campaigns and ensure the investment delivers against their business objectives whilst also building exceptionally strong relationships with them.

    You will also be responsible for supporting, coaching, developing and overall management of an Digital Activation Executive and Coordinator

    KEY ACCOUNTABILITIES

  • You will be responsible for campaign management, optimisation and analysis and work closely with our internal team, as well as the client to build out future-focussed testing and optimisation roadmaps.
  • Paid search & social campaign management and comfortable working in-platform across SA360, Google and Microsoft Ads, Meta, Tiktok, Pinterest.
  • You will have strong client servicing experience and provide client leadership on search strategy, partnerships and tech opportunities
  • Develop and grow relationships with clients and client teams through paid search excellence Meet or surpass client performance targets
  • Oversee the execution and optimisation of paid search programs and campaigns
  • Support the Search Director in managing client WIP and reporting meetings to discuss upcoming initiatives and provide analysis & insights that go beyond just the numbers, alongside key actions
  • IDEAL SKILLS & EXPERIENCE

  • Experienced managing large client budgets and sophisticated paid search and social campaigns
  • Knowledge of programmatic campaigns will be advantageous
  • Strong project management skills with the ability to concurrently manage a team and individual task list
  • Strong experience across SA360, Google Ads & Bing Ads + GA360/GA4
  • Demonstrated ability to articulate media strategy into performance media solutions and responsibility for reaching performance targets
  • What does life at Spark look like?

    We offer progressive flexible working options to everyone at all levels – It's not a policy. It's behaviour led and reinforced through our values. Mental health and wellbeing is something we take seriously – It's championed by our own people internally and is a regular conversation. We have a lot of fun – Even in this virtual world, we are constantly looking at reinventing how we connect with each other.

    If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

    Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

    Uniqueness is powerful; without it we wouldn't be where we are today. So be you – we like it that way.

    We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via - your personal information will be kept confidential.


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