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    Social Media Strategist - Sydney, Australia - Australian Broadcasting Corporation

    Australian Broadcasting Corporation
    Australian Broadcasting Corporation Sydney, Australia

    1 week ago

    Default job background
    Full time
    Description
    • Leadership role helping to define ABC's Social Media Strategy
    • Location: Ultimo, Sydney or Brisbane
    • Full Time, Permanent Role
    • Influence how we build strong engagement with our audiences
    • Salary from $117Kpa plus 15.4% ABC Nominated Super Fund

    The ABC strives for diversity and inclusion in the workplace, and to promote a culture of opportunity. Through its services the ABC seeks to represent, connect and engage with all of the Australian community. In line with our focus on diversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

    For more information about working at the ABC, please feel free to explore our careers page at

    About ABC Audiences

    ABC Audiences is made up of a passionate group of strategy, marketing, brand, creative, audience experience, UX and audience insights specialists who have audiences at the heart of all they do. They're responsible for leading the ABC's brand and audience strategies, acquiring and engaging audiences both within our broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to social media audience insights, branding, acquisition and retention strategies, and communication.

    About the Role

    Are you passionate about social media and ready to make a big impact? The ABC's Social Media Strategy Team is on the lookout for a Social Media Strategist. Broadly, this new senior role will lead the implementation an ABC wide social media strategy by leveraging expertise platforms, project management, tools and analytics. The top line of what you'll do in this role:

    • Be a social media expert with deep knowledge of social media platforms that drives learnings and insights across the organisation.
    • Lead the overall measurement of the ABC social media strategy and maintain a deep understanding of the performance of ABC social media platforms.
    • Project management, including scoping, discovery, execution and post project evaluation/reporting.
    • Developing and maintaining strategic relationships with internal and external stakeholders, key platform partners, and vendors.

    About You

    What skills and experience you'll bring to this role:

    • Accomplished Social Media Expert: Extensive experience developing and implementing social media strategy in complex organisations.
    • Project Management Expert: Proven track record in leading end-to-end projects, specifically in the social media/digital space.
    • A+ Communication: Clear, compelling communicator who is able to convey complex ideas to diverse audiences.
    • Demonstrated Leadership: Passion for mentoring, influencing and driving team success.

    For further details on the role and requirements, please refer to the full position description: SOCIAL MEDIA STRATEGIST .pdf

    For further information on this position please contact Kate Roebuck, Manager, Social Media Strategy at

    Recruitment Agencies do not submit applications for this position.

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