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    Director - Digital Media Planning - Perth, Australia - Spark Foundry

    Spark Foundry
    Spark Foundry Perth, Australia

    5 days ago

    Default job background
    Full time
    Description
    Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe.

    Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age's 2023 "Agency Network of the Year." The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China.

    Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year," Adweek's 2022 "U.
    S.
    Media Agency of the Year," and a shortlist for Campaign US's 2023 "Media Agency of the Year."
    Job Descriptionlead media discussion with the client
    Strong understanding of the digital platforms- Facebook, Ad Words, Programmatic and Direct Buys


    • Should be well-versed with planning tools like Comscoreand Similarweb
    • Awareness of emerging/new technologies that can be leveraged to drive brand salience
    • Regular interaction with client/publisher for media planning/buying.
    • The candidate will need to understand the client business and short and long term objectives
    • Manage campaigns end to end depending on the business objectives
    • Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client's business objective
    • Identify placement opportunities - impact, non-impact and oversee the ad operations - tracking, serving
    • Set budget allocation - topline between different online platforms to meet the objectives
    • Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign)
    • The candidate will need to develop good working relationship with key publishers and networks
    • Understanding of media concepts/terms, creative and budget requirements
    QualificationsSolid grasp of digital marketing, especially a knowledge of digital media
    Knowledge of all aspects of Digital Media, including Search, SEO, SMM, Mobile , Programmatic
    Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
    Ability to prioritize and multi-task, work successfully with teams, and work under pressure
    Strong communication, project management and time management skills
    Working knowledge on Excel , Power Point and Microsoft Word skills
    Additional InformationPublicis Groupe Commitment to Diversity & Equity Policy:

    Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization.

    It reflects our core values and embodies our purpose of building a great company enabling human potential.

    We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.

    Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate.

    While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership's job to nurture the career aspirations and goals of all our talent.

    Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion.

    Publicis Groupe works very hard to champion diversity and will continue to insist that each agency's leadership be champions of both diversity and inclusion.

    Our Core values"VIVA LA DIFFERENC'E is based on the very aspect of celebrating differences
    Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

    Equal Employment Commitment:
    We provide equal opportunities to all our employees and to all eligible applicants for employment in our company.

    We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protectedby applicable law.

    When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.

    We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code.

    These policies shall provide for clear terms of employment, training, development and performance management.#J-18808-Ljbffr
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