- Leverage marketing strategy to create orchestrated journeys, focusing on digital channels
- Work closely with Product Owners, Marketers, Content Writers, Experience Designers, Data Specialists and Campaign Developers to gather requirements, develop documentation, and ensure the successful build of notifications/campaigns that deliver value to the customer.
- Manage delivery of notifications via PEGA CDH by populating requirements, raising change requests, reviewing notifications, and coordinating BVT
- Uncover risks and sequence/map user stories to build process and controls so that we can proceed safely with building the roadmap
- Support Agile Delivery Leads with scrum master activities and help drive collaboration across the team
- Regularly review results and identify opportunities for continuous improvement, championing a "test and learn" culture.
- Experienced in B2C marketing, digital customer journeys, martech, data and personalisation
- Tech savvy, data led and proficient in marketing tools like Adobe Campaign, Marketo, Salesforce, PEGA, Unica or similar
- Experience building out requirements, processes and methods that meet business needs, data privacy, security and compliance regulations
- Experience identifying risk and controls, creating process maps that are simple and re-usable
- Organisation, documentation and communication of complex requirements is your superpower We use tools such as, Confluence, Jira and Figma to name a few.
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Marketing Automation and Personalisation Journey Expert, ANZ Plus - Melbourne, Australia - Australia and New Zealand Banking Group Limited (ANZ)
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Description
Marketing Automation and Personalisation Journey Expert, ANZ Plus
Marketing Automation and Personalisation Journey Expert, ANZ Plus
Req ID: Department: AR ANZx Learn & Adopt Division: Australia Retail Location: MelbourneAbout the role
At the heart of ANZ Plus is a talented, high-performing team with big ideas. We're building products, services and experiences that will not only provide our customers with enhanced banking functionality but empower them to make better financial decisions and improve their financial wellbeing.
Use your business, analysis, marketing or personalisation skills to help design customer interactions and experiences that will reach millions of people safely and securely. This role will work within a cross functional team to coordinate the end-to-end design, delivery and execution of the ANZ Plus customer lifecycle experiences to onboard, activate, engage, and retain our customer base, through 1:1 campaigns (email, push, in-app, etc)
Melbourne location
50% hybrid working
What could your day look like?
When we communicate with our customers via digital and human channels, there are a lot of moving parts and multiple steps to get right before it lands.
What's in your toolkit?
Detail orientated, curious, collaborative and comfortable in our fast paced, test and learn environment. We're looking for someone with strong experiences in 1:1 engagement and personalisation.
So, why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can "make work, work for them". We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
At ANZ you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability or access requirement, let us know how we can provide you with additional support.
Job Posting End Date
12/05/, 11.59pm, (Melbourne Australia)
