Jobs

    Brand Marketing Coordinator - Richmond, Australia - Skechers

    Skechers
    Skechers Richmond, Australia

    4 days ago

    Default job background
    Full time
    Description

    Why Work for Accent Group?

    • Join the Biggest & Best Footwear Retail business with plans for expediential growth
    • Access generous team member discounts of 40% off across all our incredible brands
    • Access to our paid parental leave program.
    • Various health and wellbeing discounts available

    About the Role

    As a Brand and Social Media Marketing Coordinator at Skechers, you will play a pivotal role in executing our brand strategy across the following Skechers marketing channels – social media, content creation, wholesale, PR and influencers across Australia and New Zealand.

    The ideal candidate will have a keen attention to detail, an eye for trends and the ability to engage with our target audience effectively.

    Your key responsibilities will include:

    Photoshoots & Content Creation:

    • Collaborate and brief the in-house creative team to produce visually appealing graphics, videos, and other multimedia content.
    • Work closely with Brand Marketing and Content Manager on monthly campaign photoshoots – coordinating briefs and samples.
    • Attend photoshoots and ensure requirements are to brand standard and brief.

    Social Media:

    • Take ownership of organic social media channels, including but not limited to Instagram, Facebook and TikTok.
    • Complete weekly and monthly reporting on organic social media channels, providing actionable insights.
    • Develop and implement channel-specific strategies to drive engagement, followership, and brand loyalty.

    PR, KOLs and Influencers:

    • Identify and build relationships with Key Opinion Leaders (KOLs) and influencers in the sneaker, fashion, music & sport
    • Collaborate with Brand and Content Marketing Manager on influencer marketing campaigns to amplify brand reach and engagement and complete monthly reporting on activity.
    • Coordinate influencer and KOL product, content, and briefs to meet campaign objectives.
    • Manage product for PR showrooms and assist in quarterly PR briefs and presentations.

    Wholesale:

    • Work with wholesale account manages on local omni channel wholesale campaigns.
    • Brief wholesale campaign and content requirements to the in-house creative team.
    • Collaborate with external print agency to deliver Campaign POP and VM updates to wholesale accounts and showrooms/office.
    • Complete quarterly wholesale directives and monthly reporting on wholesale activity.

    To be successful you will have the following skills & experience:

    • Proven experience in marketing or social media marketing, with a focus on fashion or lifestyle brand preferred.
    • Live and breathe social media with your foot always on the pulse.
    • Proficiency in content creation tools and platforms.
    • Experience working with influencers and managing external agencies.
    • Excellent communication and interpersonal skills.
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