Lifecycle Marketing Coordinator - Richmond, Australia - Disney

Disney

Verified Company

Richmond, Australia

1 week ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Lifecycle Marketing Coordinator

Job ID

Location

Richmond, Australia

Business
Disney Media & Entertainment Distribution

Date posted
Aug. 28, 2023

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration.

Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success.

The scope of our business, combined with global growth and collaboration result in an inclusive employee experience charcterised by continuous learning, development and achievement.

As Lifecycle Marketing Coordinator for Disney+ Australia and New Zealand, you will be responsible for the planning and delivery of all marketing campaigns for Disney Streaming Services in the region.

In this role, the primary focus is to promote content on Disney+ (new and existing) with the intention of keeping subscribers actively engaged and retained on the service.

Communications planning

Holistic content planning and ultimate implementation of all lifecycle communications
Collaboration with relevant business units to synchronise messaging and merchandising across the business
Maintenance and circulation of communications planning documents for input and feedback
Ideation and optimisation opportunities to enhance communications performance
Liaison with markets across the world to share case studies and best practices
Participation in strategy workshops to further enhance the communications program

Communication implementation

Sourcing approved assets and copy for use in digital communications
Facilitating internal sign off of communications from key stakeholders
Liaison with marketing operations teams to schedule and deploy campaigns, including submission and management of Jira tickets
Attendance of weekly forums to discuss ticket, deployment progress and ontime delivery
Proofing and final quality assurance of all communications prior to deployment

Communications reporting

Collaboration with analytics team to classify/categorise campaigns for lifecycle dashboards
Collation of results/performance for interpretation by the lifecycle team and the rest of the business
Collation of reporting for all experimentation and optimisation initiatives
Development of written briefs for data analysts where bespoke analysis is required

Qualifications:

12 years' experience in related CRM and retention marketing roles, or a recent graduate with relevant industry experience (internships etc).
Experience with CRM and marketing technology (at least one CRM tool e.g. Salesforce, Adobe, MailChimp).
Degreequalified in Business, Marketing, Economics or related discipline (preferred).

Additional Information:
The Walt Disney Company is an Equal Opportunity Employer.

We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong.

We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.