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Product Marketing Lead - Sydney, Australia - Cashrewards

Cashrewards

Verified Company

Sydney, Australia

4 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Heyyyyy We're Cashrewards, a shopping gateway to cashback deals and more from Australia's leading brands.

We exist to make every day more rewarding for our members, for our brand partners, for sick kids and for each other.

Our brand partners work with us because our unique proposition delivers best-in-market returns on their marketing investment, growing sales and increasing customer loyalty.

To date we have delivered more than $3 billion of sales for our brand partners, translating into over $100 million of real cash savings for members.

Along the way we have donated more than $1 million to the Starlight Foundation, helping bring joy to more than 30,000 sick children and their families.

We're backed by 1835i, one of Australia's leading venture funds, and we sit in their portfolio alongside some of Australia's most promising fintech and e-commerce companies including Airwallex, Valiant Finance, Divipay and Slyp.

About the Role

Product marketing plays a big role in how we successfully scale the product and grow the business. This role defines product marketing's role at Cashrewards and will nurture a team to bring the PMM vision to life. We operate in a fastpaced, agile environment so you need to be willing to roll up your sleeves to get the job done but be equally comfortable setting the strategic direction for the team and working on strategic initiatives.

A key component of the role is being the conduit between product, marketing and our customers. You will ensure we are developing solutions that balance competing objectives and develop communications that resonate.

The role encompasses overseeing product marketing for our various types of customers: Shoppers, Merchants and Partner propositions, lead the education and establish best practice product marketing management within Cashrewards.

Product marketing brings the voice of marketing and the market into product squads.

A champion for our customers (shoppers, merchants, channel partners) and constantly on the lookout for data and research that strengthens the marketing and product team's understanding of who they are.

Always advocate for frictionless journeys and clear communications, aligned to the product team's ambition to differentiate based on our experience.

Finally, the Product Marketing Lead has a constant finger of the pulse of our competitors and the market in which Cashrewards operates to find opportunities and potential or emerging threats.

Your Focus:

-
Strategy:

Lead the product marketing strategy, positioning, and messaging for our various customer groups.

Working with product and marketing leaders to drive high impact GTM strategies and execute on them.

Participate in product roadmap planning to align with key PMM priorities (using customer, marketing, data and research inputs)

- **Product**:

Lead a PMM team who will work across 7+ product squads, particularly the customer
facing ones. You will define a new way of working in collaboration with the Head of Product, Head of UX, and Marketing Leadership team and adjust as necessary.

- **Execution & Delivery**:

Craft clear and compelling messages and build externally
facing assets and internal deliverables such as educational videos, competitor battlecard responses for Sales, etc.
Own an always on program of work to educate and deepen the engagement of our shoppers with our product features web, app, notifier, instore/card linkage, RAFDrive alignment around key customer journeys (onboarding, activation, etc) to improve conversion and product utilisation.
Generate social proof (testimonials, case studies, reviews, videos) to support customer trust and understanding of Cashrewards product/s.
Drive a culture of continuous testing and optimisation in collaboration with PMs and Marketing Leads and develop a repository of learnings that all PMMs contribute to regularly.
PMM budget management and develop business cases to justify investment of other marketing team budgets for GTM and product utilisation campaigns.

- **Research, data and insights**:

Deepen our understanding of our customers through the development of personas, conducting ad
hoc research and working with the internal data team.
Work with customers, product leaders and designers to sustain and extend a deep understanding of customer problems and painpoints that our existing products solve and where gaps exist. Translate these insights into powerful presentations, GTM campaigns, and future product initiatives.
Lead competitor and market intelligence for Cashrewards and translate key trends into action plans.

- **Team leadership**:

Hire, coach, mentor and develop product marketing team members.
Lead in product marketing nurture new talent, educate the business on the value of the function and and lead through example.

About You: