Brand Manager, Kinder - Sydney, Australia - Ferrero International S.A.

Ferrero International S.A. Sydney, Australia

6 days ago

Description

Job Location: North Sydney

Sydney

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role aims to contribute to the large portfolio of Kinder Bueno, Kinder Chocolate, Kinder Happy Hippo, Kinder Tronky and drive theimplementation of the Kinder brand marketing strategy including definition of the marketing mix, marketing tools, consumer target groups and communication plans, pricing and other aspectsof a big and iconic brand

Main Responsibilities:

Strategic planning: lead the +1 year horizon process of Brand Plans, annual marketing activity calendar, media brief and A&P budget, based on a deep-dive analysis of the portfolio, brand KPIs, and category opportunities
Activity grid: create meaningful marketing activities based on category & consumer drivers, barriers, market trends, target audience understanding (insight, tension, brand response) and execute end to end, perform post-campaign analysis
Communication: ensure relevance of local ATL & BTL communication by leveraging on Global assets or leading local developments, monitoring efficient investment of A&P budget with the right expected impact on brand's image KPIs
Innovation: lead the launch plans development and implementation of innovations, ensure cross-functional reply on potential longer term innovations business case when requested by Global marketing team
Business performance: in collaboration with the other functions ensure complete business monitoring (sell-in, sell-out, media, consumer, and brand image KPIs), lead broader Kinder key presentations to the Global teams.Understand the business and competitive environment, recommend corrective actions for YTG or Y+1 to achieve financial goals, SOM and brand image KPIs
Range architecture: work closely with Category, Global Marketing teams to ensure the right performing range fordifferent brands
People management: coach and develop a team member to reach business and individual goals, ensure growth and professional development
White spaces: be curious and proactive in investigating market opportunities to identify gaps and potential new source of growth
Financials: ensure continuous monitoring and improvement of the profitability, manage P&L, lead broader Kinder A&P process definition and monitoring
Relationship management: effectively collaborate with other internal stakeholderslocally(Sales, Category, Retail Activation, Finance, etc.) and globally (Regional and Global Marketing), and external agencies (creative, media)

Who we are looking for:

University degree, tertiary qualifications in business or marketing is necessary
7+ years of relevant experience in FMCG Brand Marketing,previous cross functional experience in Category or Sales is not mandatory but would be a plus
Solid marketing fundamentals and project management skillset, understanding of traditional and digital media, experience of brand campaigns/implementation and analysis
Strong analytical skills and cognitive thought, with management of scan data and consumer research
Commercial mindset and business acumen, ability to collaborate across functions and with multiple stakeholders. Good ability to collaborate cross-functionally
Budget Management, P&L exposure required
Excellent project management skillset, ability to work on multiple projects at the same time,agility and capability of adapting / multi-tasking
Ability to perform as a team player with a strong wish to learn and grow, and be an independent and autonomous self-starter
High sense of responsibility and proactivity, anticipation of issues and proposal of solutions
Strong presentation and business writing skills
Previous people management experience is considered a plus
Advanced MS office (Excel, PowerPoint) skills, SAP is a plus

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

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