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    SEM Specialist - New South Wales, Australia - Sportsbet

    Sportsbet
    Sportsbet New South Wales, Australia

    Found in: Talent AU C2 - 2 days ago

    Default job background
    Full time
    Description

    If you are passionate about marketing and in particular paid search media, then we have the role for you This is a role that allows you to drive insights and implementation recommendations of Paid Search strategies across Google, Bing and Apple Search platforms to achieve our conversion targets.

    About Us
    Sportsbet is a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies. We do this by living our values to create an innovative entertainment brand, trailblazing products and best-in-class platforms that deliver great experiences to our customers.

    We have over 1,300 team members at Sportsbet but as part of the Flutter Group , we're a true global player.

    Committed To Responsible Gambling

    Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

    We're proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

    About The Role

    Reporting into the SEM & Performance Manager, the Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Apple Search platforms and Bing and will work with the SEO and Marketing team in order to maximize ROI, drive traffic and conversions as well as acquire new customers through data-driven strategies and tactics. This senior role will be responsible for projects that will drive long term change in search and media, whilst being exposed to one of the largest media budgets in Australian.

    Responsibilities Include:

    • Devise insights, provide recommendations and impleme
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