MarTech Implementation Specialist - Sydney, Australia - Macquarie Group

Description

Are you a digital experimentation specialist who is passionate about delivering a comprehensive digital analytic platform experience? We're recruiting a Digital Experimentation Specialist responsible for supporting the delivery of strategic and tactical initiatives to market across Macquarie Bank's digital channels.

Reporting to the Head of MarTech, you'll be responsible for the set up and maintenance of marketing and product analytic platforms, user testing and platform access. You will provide technical expertise within the tag management domain, ensuring appropriate and accurate tracking of our digital platforms while contributing to creating targeted and personalised digital experiences for our customers.

Your deep, working knowledge of Digital Analytic platforms, set up and ongoing experience management coupled with best-in-class practices will see you drive results across the business. This role will play an essential role in the broader marketing initiatives that will contribute to the success of the business.

Your Key Responsibilities Will Include

• Working with the Head of MarTech and channel marketing teams across Personal Banking, Business Banking and Wealth Management businesses to decipher business analytics requirements and deliver implementations which meet those requirements
• Product owner of digital analytic tools, responsible for set up, integration and ongoing management, including user access management. Tools include: Marketing facing tools like Google 360 Analytics, as well as website product analytics tools such as Heatmapping and Screen Recording tools, and SEO tools
• Work with Digital Analytic team to add, update and verify implementation of analytics measurement of website, advertising and marketing automation activities.
• Assist in translating business requirements into technical specifications and ensuring the appropriate data is captured and passed to the analytics platforms
• Strong focus on best practice digital analytics strategies and implementation
• Work closely with the Digital Experience team to assist with usability testing and GTM implementation
• Implement tags for 3rd party media platforms used for search, display, social and affiliate channels
• Document and manage tagging demand and development communication through JIRA and Confluence
• Ensure data accuracy with on-going QA, audits, and data integrations across internal teams, multiple systems, technologies, and external vendor tools.
• Manage the setup, execution and measurement of experiments using optimisation and analytics tools such as Adobe Target or Optimizely

You'll Bring The Following Skills And Experience

• 3+ years of experience in a similar role, with experience in managing digital analytic platforms
• Hands-on digital platform experience with Google tools (Google 360, Data Studio), SEO tools (SEM Rush, Keyword Planner), Heatmapping and Screen Recording tools required
• Knowledge of usability testing
• Experience in Google Tag Manager implementation and Google Data Layer
• Hands-on experience with de-bugger solutions such as Omnibug, or Google Tag Assistant
• Experience with web programming languages such as html, JavaScript and other frameworks like jQuery especially as it relates to coding analytics tags
• An understanding of the implementation and maintenance of third-party marketing pixels
• Previous experience with CRM platforms (Salesforce preferred)
• Proven experience in A/B testing: developing test and learn frameworks, setting up tests and reporting. Adobe Target or Google Optimizely preferred
• Exceptional attention to detail, written communication skills, ability to work under tight deadlines in a fast-paced environment, juggling multiple competing tasks and demands
• The ability to understand and integrate feedback coming from many different internal partners with diverse viewpoints and opinions
• Highly developed written and verbal communication with excellent interpersonal skills

If this sounds like you, click through the link and apply

About Banking and Financial Services

Banking and Financial Services is Macquarie's retail banking and financial services business, providing a diverse range of personal banking, wealth management, business banking and vehicle finance products and services to retail clients, advisers, brokers and business clients.

Our commitment to Diversity and Inclusion

The diversity of our people is one of our greatest strengths, and in combination with our inclusive environment, it enables us to deliver innovative and sustainable outcomes for our people, clients, shareholders and communities. From day one, you'll be encouraged to be yourself and supported to perform at your best. If our purpose of 'empowering people to innovate and invest for a better future' is as inspiring to you as it is to us, please apply. With the right technology, support and resources, our people can work in a range of flexible ways.

We are committed to providing a working environment that embraces and values diversity and inclusion. We encourage candidates to speak with a member of our recruitment team if you require adjustments to our recruitment process to support you, and the type of working arrangements that would help you thrive.