Media Insights Analyst - North Sydney Council, Australia - Nine

Nine North Sydney Council, Australia

Found in: JobGet AU C2 - 2 days ago

Description

Nine is Australia's largest locally owned media company – the home of Australia's most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.

Nine's assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as , 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

Job Description

The Media Insights Analyst will be responsible for providing reporting, research and insights into the performance of Nine's Digital and Publishing brands to key stakeholders within the company to assist in the growth of audience reach & revenue within the competitive digital and publishing marketplace.

The role sits within the broader Sales Research & Insights team who assist to provide insights across all of Nine's media assets including Total TV and Total Audio.

Day to day you will:

Respond effectively to research requests from the sales team and ensure the salesperson understands the research and its application in telling a good sales story for Nine's Digital & Publishing brands
Analyse site traffic and find patterns of behaviour that can be leveraged to maximise advertising revenue
Produce and maintain audience reports and dashboards
Conduct internal Ad Effectiveness research studies for Nine's clients including scripting surveys, analysing the data and building presentations of the results
Use data from industry research tools such as Ipsos Iris Digital Ratings, Roy Morgan, OzTAM and VOZ to provide information to the sales teams for inclusion in proposals and responses to advertising client briefs and to help business strategy

Qualifications

You will be a solid team player, who shows commitment to the team's purpose and effectively contributes and shares skills/knowledge with others. You'll have an ability to absorb information and act accordingly.

You will be proactive in discussing solutions and raising ideas for improvement in a positive and professional way, allowing you to build strong relationships.

What we would like to see on your resume:

A passion for media especially across digital, publishing and TV brands
Strong analytical skills and the ability to disseminate relevant and actionable insights from research and data
Strong presentation and written communication skills, honed from a relevant Tertiary Degree
A high level of interpersonal skills and ability to build effective relationships across internal teams
Strong Excel and PowerPoint skills
Ability to work well in a fast-paced environment with short deadlines
The use of industry measurement tools (e.g. Ipsos Iris Digital Ratings, Roy Morgan) and survey analysis tools (e.g. Qualtrics and Q) is beneficial, not essential

Additional Information

Being part of our Nine Sales team means you will benefit from:

Competitive Sales Incentive Scheme that rewards and recognises performance & success.
Sales Academy – our bespoke training and development program for Sales.
Complimentary subscriptions to all our platforms including Sydney Morning Herald, AFR, The Age, Brisbane Times and WA today.
Brand new offices in the heart of North Sydney – within our building are our news and filming studios where all the action happens - plus views of the Harbour
Our Commitment to Diversity and Inclusion:

At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.

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