- Up to 16 weeks paid primary carer's parental leave
- Career development and quality training
- Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
- Discounts on products and services with corporate partners
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Senior Manager Group Audience Insights - North Sydney, Australia - Fairfax Media.
Description
Company Description
Are you a strategic thinker with proven success supporting marketing teams to drive customer growth?
A career defining role and rare opportunity of this calibre.
Company Description
Nine is Australia's largest locally owned media company – the home of Australia's most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.
Nine's assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as , 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.
Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.
We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.
Job Description
Role Overview
This role is in the Group Audience Insights team within Nine's Group Marketing organisation with a purpose of driving audience growth across Nine's key verticals of TV, Publishing and Audio.
Group Audience Insights exists to fuel insight-led audience growth, underpinning decision making across Marketing, Content and Product stakeholders.
Nine's Group Audience Insights is a team of 9 multi-disciplinary insights professionals including qualitative and quantitative researchers, research operations and data visualisation; providing consultative services in addition to the management of audience insights infrastructure and tooling for the business; such as audience panels, data collection and analysis software and knowledge platforms.
Role responsibilities
Lead the design, conduct and delivery of quantitative research studies to underpin insight-led decision making across Nine's marketing, digital product, editorial and programming teams to deliver audience growth for our TV, Publishing and Audio businesses.
● End to end quantitative research, delivering to a diverse range of stakeholders to support decision making, with studies predominantly conducted in-house using Nine's audience panels, site/app intercept surveys, customer lists and external panel samples, as required.
● This is a senior role requiring people leadership, motivation, mentoring and coaching across our range of researchers, analysts and ops executives. Two direct reports - Senior Research Executive and Data Visualisation Executive.
● Manage and continue to enhance Nine's program of Group Brand Tracking. Continue to enhance Nine's program of CX / Lifecycle insights.
● Take a day-to-day hands-on approach across all aspects of quantitative research conduct, analysis of existing data sources, data integration and data visualisation; working closely with our in-house Research Ops team for survey scripting and DP and leading our data integration and dashboarding function.
● Play a key role, in delivering value from our insights infrastructure and tooling and strategising future development and enhancement for the audience insights function.
● As a senior member of the Group Audience Insights team, the Senior Manager plays a key role in team strategy, future vision and the mentoring of junior team members
Qualifications
Necessary qualifications, experience & skills
● Demonstrated ability to design and deliver quantitative research studies with actionability
● Deep understanding across a breadth of best practice consumer and market insight techniques , with the ability to clearly distill data into actionable insights for the business
● Expertise in using analysis software such as SPSS or Q and ability to conduct statistical analysis such as Key Driver Analysis, Factor Analysis and Cluster Analysis .
● Significant practical experience in strategic insights/audience research/consumer research
● Relevant degree in marketing, communications, psychology or similar
Advantageous
● Exposure to / experience integrating primary research datasets with other 1st or 3rd party data to generate and deliver valuable insight
● Exposure to Qualtrics Data visualisation using dashboarding platforms such as Tableau, Data Studio, Qualtrics or Displayr
Additional Information
Life at Nine :
Nine is a people business. Being part of the team means you'll be in a culture that promotes creativity and innovation, diversity and inclusion, is open to feedback, rewards impact and ensures everyone is heard. Importantly, you'll receive the following:
Our Commitment to Diversity and Inclusion:
At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures.
Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
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