Marketing Specialist - Canberra, Australia - Australian National University

Australian National University

Verified Company

Canberra, Australia

1 week ago

Posted by:

Olivia Brown

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Description

Classification:
ANU Officer 6/7 (Administration)

Salary package:
$86,960 - $100,098 per annum plus 17% superannuation

Term: 2x Full-time, Continuing

Optimise campaigns and integrated marketing strategies
Influence and improve the current prospective student customer journey
Work in a fun and passionate team of multidisciplinary experts

About us

The International Strategy and Future Students (ISFS) Division brings together brand (identity), international and domestic recruitment, strategy, market research, marketing, advertising, digital, social media engagement and creative design at ANU.

The Division is responsible for delivering high quality communications and experiences for future students in accordance with the University's strategic objectives.

Within ISFSD, the Segment Marketing and Planning (SMP) team drive the strategic direction across ISFSD, developing integrated marketing solutions for brand, cohorts and markets that align with the diverse student journeys.

The opportunity
As a Marketing Specialist, you will be responsible for delivering campaign optimisation strategies, with data-driven marketing solutions.

Reporting to the Senior Marketing Manager, the Marketing Specialist works closely with other members of the Segment Marketing and Planning Team and with the relevant Central Divisions and Colleges, to deliver scalable and data-driven marketing tactics.

The Marketing Specialist is responsible for the tactical planning, coordination and execution of marketing projects, and supports the implementation of various local and University-wide initiatives.

The Australian National University is a world-leading institution and provides a range of lifestyle, financial and non-financial rewards and programs to support staff in maintaining a healthy work/life balance whilst encouraging success in reaching their full career potential.

ANU values diversity and inclusion and is committed to providing equal employment opportunities to those of all backgrounds and identities.

Application information