Content Writer - Sydney, Australia - TechnologyAdvice

Description

Hi, we're TechnologyAdvice.

At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process.

We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world's leading sellers of business technology.

Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 500 global team members in the US, UK, Singapore, Australia, and the Philippines.

We're proud to have been repeatedly recognized as one of America's fastest growing private companies by Inc., as well as a Tennessee top workplace.

We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.

All positions are open to remote work unless otherwise specified in the requirements below.

The opportunity
At TechnologyAdvice, we are dedicated to educating, advising, and connecting buyers and sellers of business technology.

As a trusted resource across hundreds of technology verticals, our unbiased research and crowd-sourced product reviews help buyers find the right software to grow their business.

We're growing and always interested in expanding our team with top talent.

We are seeking a Content Writer for the APAC region.

This role is central to creating high-quality compelling written content that resonates with the English-language market in the region, with an eye for the subtle nuances required to engage in the tone of voice necessary for the different countries within the region.

What you'll do

• Working closely with our sales and marketing teams to glean a better understanding of the company's brand voice in the market; as well as producing custom content that will resonate with our clients.
• Writing and producing content online, covering stories on a wide crosssection of technology sectors, businesses and upcoming trends in the market.
• Establish and form a strong professional network with IT industry SMEs in order to help build TA's brand awareness.
• Drive awareness on our social media platforms such as LinkedIn and Twitter.
• From time to time, you will need to adapt content to suit linguistic and cultural differences within the APAC region, ensuring accuracy and relevance for the target audience.
• Content Planning and Strategy: Contribute to the development of content strategies and plans for the APAC region, based on market research, industry trends, and customer insights.
• Collaborate with the marketing and communications team to understand and adhere to the brand voice, messaging, and guidelines, ensuring consistency across all content produced for the APAC region.
• Content Editing and Proofreading: Review and edit custom content from freelancers to ensure it is errorfree, grammatically correct, and adheres to the company's style guide and branding guidelines.
• Market Research: Stay updated with the latest industry trends, competitor analysis, and market insights for the APAC region, and use this knowledge to inform content creation.
• Collaboration: Work closely with crossfunctional teams, including marketing, design, and product teams, to gather information and insights, and ensure content aligns with overall marketing goals and objectives.
• Drive continuous improvement in the team to optimise operations and enhance customer satisfaction.

Who you are

• Agile professional who excels in a fastpaced environment and thrives on continuously pivoting strategies to drive business needs forward
• A key skill is to produce clear and concise content and to meet strict editorial deadlines.
• Liaising with key industry figures to expand and explore story ideas and opportunities.
• Excellent written and verbal communication skills in English, proficiency in one or more local languages within the APAC region is not required but certainly a plus
• Proven experience in content writing, with a strong portfolio of written content for various marketing channels.
• Familiarity with SEO best practices and keyword research tools.
• Understanding of cultural nuances and sensitivities within the APAC region, and ability to adapt content accordingly
• Ability to understand and adhere to brand voice, messaging, and guidelines, while also maintaining creativity and originality in content creation.
• Strong editing and proofreading skills, with a keen eye for grammar, punctuation, and style.
• Collaborative mindset and ability to work effectively with crossfunctional teams.
• Ability to manage multiple projects simultaneously, meet tight deadlines, and deliver highquality work under pressure.
• Bachelor's degree in English, Communications, Journalism, Marketing, or a related field.

Why TA?

• We set you up for success with all the tools, teams, innovation, support, coaching, and knowledgesharing that you will need to thrive
• We are diverse, and proud to embrace