- Execute tests, collect, and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
- Optimise copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion, and optimisation
- Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.
- Conduct market research on keywords, consumer trends, and competing brands.
- Analysing and interpreting research and analytic data to inform the marketing strategy.
- Designing and developing online marketing campaigns to maximise search engine returns and website traffic.
- Implementing PPC advertising campaigns and best practices.
- Monitoring SEM analytics such as conversion rate, CPCs, and customer acquisition rates.
- Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.
- Coordinating with the designers and writers to ensure that all content is aligned with SEM best practices.
- Generating performance reports and analytics for presentation and review.
- Keeping up to date with the latest advancements in search trends, PPC strategies, and the best practices.
- Optimise copy and landing pages for paid search engine marketing campaigns
- Someone who values quality; you care about craftsmanship and take pride in their work.
- Minimum 3 years of proven SEM experience and success managing PPC campaigns with Google Ads, Google Shopping, Search, Display & Analytics.
- Ideally has strong e-commerce experience in Shopify or other platforms
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing with in-depth experience with bid management tools
- Strong understanding of SEM techniques and best practices.
- Experience with a variety of content management systems such as WordPress, Shopify
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- A passion for learning and enhancing your existing skills.
- Speed and ability to hit deadlines that you set for yourself.
- Amazing culture with a 4.8/5 Glassdoor rating
- VERY generous remuneration + perks
- Grazing table on Wednesdays and catered lunch on Fridays
- Fully stocked beer & wine fridge for when you are in the office.
- A huge mid-year awards party, company's birthday party in May, end-of-year X'mas party and more social events
- Join a company that is on a rapid growth trajectory strong
- Be mentored by some of the best in the game.
- Hybrid working environment.
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First Page Cremorne, Australia Full timeAbout the job · Looking to take your career to a whole new level? Then this role is for you · First Page is a certified "GREAT PLACE TO WORK" with a 4.8/5 Glassdoor rating and our mission is to create amazing digital experiences by implementing game-changing digital strategies. A ...
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Paid Search Specialist – Unbeatable Company Culture - Cremorne, Australia - First Page
Description
About the job
Looking to take your career to a whole new level? Then this role is for you
First Page is a certified "GREAT PLACE TO WORK" with a 4.8/5 Glassdoor rating and our mission is to create amazing digital experiences by implementing game-changing digital strategies. As APAC's highest-rated digital agency, First Page has seen insane growth and won numerous awards over the past 3 years.
The Opportunity:
First Page requires an experienced marketing specialist specialising in Search Engine Marketing (Google Ads) who wants to work with big brands and a kick-ass team. You will be joining a specialised performance media agency that currently employs some of the best marketing minds globally. The collaboration and knowledge sharing between our talented team members is exceptional.
Salary range:
Dependant on experience and skills we are offering between $80,000- $120,000 plus Super.
What you'll be doing:
What we need:
Perks:
To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
Please attach your CV and we will be in touch for a confidential chat. Let's do great things together
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