Marketing Communications Manager - Sydney, Australia - AlayaCare

AlayaCare

Verified Company

Sydney, Australia

1 week ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Full-time / Permanent role:

-
Hybrid (A mix of WFH and In-Office):

Sydney, Melbourne, Brisbane, or Adelaide location preferred.

AlayaCare is looking for a Marketing Communications Manager to take responsibility for creating and executing our content and communications strategy; and driving a consistent tone of voice across the ANZ region for AlayaCare.

_ Does a competitive salary package with bonus company stock, flexible hybrid work, 5 wellness days/year, up to 90 days/year working from anywhere in the world, Bonus flexible benefits package and a fantastic team culture spike your interest?_

About AlayaCare

AlayaCare is a mature SaaS scale-up, recently announced as one of Deloitte's Fast 50 Tech companies, with a presence in Australia, Canada and the United States who are revolutionising the way aged and disability care is delivered for service providers.

Our software offers a complete technology solution for community and residential care organisations.

Focused on driving better outcomes for the aged care and disability care sectors, we are driven by our purpose of enabling the care we want our loved ones to receive in the place they call home.

We have an open and transparent culture, our teams are highly diverse, and we are committed to a workplace where we all feel that we can be ourselves.

About the role

Reporting to the Director of Marketing, ANZ - the Marketing Communications Manager is a senior member of the ANZ Marketing team and will focus on developing and executing engaging content that builds our brand, thought leadership and drives awareness of our SaaS solutions in the ANZ region.

You will collaborate with our global content and PR team to create omni-channel content including website copy, blogs, social media, PR materials, brochures, presentations and more.

Your excellent communication skills and storytelling ability will be used to simplify complex topics and connect with our target audiences across healthcare and aged care.

More specifically, this role will:

Develop and execute content and communications strategies that align with our brand and product goals
Create omnichannel content including website, social media, PR, case studies, etc.
Manage content performance across channels and drive optimisation
Build and execute PR strategy to generate earned media
Identify collaboration opportunities with AlayaCare partners
Actively produce thought leadership content aligned to industry trends
Collaborate crossfunctionally on content strategy and alignment
Oversee customer testimonials process
Leverage data and AI to boost content effectiveness
Own social media, communications strategy and thought leadership content
Support marketing projects and initiatives with communications advice
Work with sales to identify opportunities to build thought leadership
Collaborate with wider global Marketing and Sales teams
Provide recommendations to educate, build awareness and reputation.

About you

7+ years' experience in a Communications or Content Manager role
Bachelor's Degree in Communications, Journalism, PR or business related discipline
Advanced communication and storytelling skills with ability to simplify complex topics
Ability to build relationships with media to generate earned media
Ability to create omnichannel content across formats and channels
Experience engaging senior stakeholders
Advanced data analysis and content strategy skills
Ability to develop print and digital content strategies
Research skills to validate claims and perspectives
Ability to manage multiple projects and deadlines
An adept Flexible work style can work autonomously and collaboratively.
Provide recommendations to educate, build awareness and reputation.
It would also be great if you have:_
Experience in SaaS, Tech or Health & Aged Care

Why AlayaCare is a great place to work

Purposeful work a chance to make a difference in aged and disability care in ANZ
Competitive salary package including company stock
A 'SuperFlex' hybrid work policy work from the office or from home
Wellness days to relax and promote mental health
An open, transparent and supportive culture
Focus on learning and development with budget for all employees each year
Flexible benefits package choose your own from our broad offering
Volunteer and company funded parental leave
Health and wellness activities, as well as happy hours and team outings.

_ Better outcomes, better belonging _

Our team members are unique—like our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a peoplecentric culture where all employees belong and feel heard._
Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, In