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    Marketing Automation Specialist - Sydney, Australia - Opal

    Opal
    Opal Sydney, Australia

    4 days ago

    Opal background
    Full time
    Description

    At Opal HealthCare, we know that companies don't succeed, people do.

    Our purpose is to bring joy to those we care for and our values of C ompassion, A ccountability, R espect and E xcellence reflect that CARE is at the heart of everything we do.

    What can we offer you?

  • Attractive opportunity for salary and career
  • Great office location with working from home options
  • Opportunity to collaborate with and be led by inspiring leaders
  • The opportunity to work for a leading healthcare provider and help deliver an exciting growth strategy
  • A national role with some regional and interstate travel
  • A role in growing a culture of respect for our elders in Australia

    • About the role:

    Your role will be fundamental in developing our outbound email communications program and integrating programs with Marketo that support our sales, recruitment and events teams. You will be confident producing campaigns, assets, programs and A/B testing, in a timely manner. Establishing segmented audiences, tracking attributes and behaviours of known and unknown customers, improving processes and ensuring compliance, database hygiene and campaign reporting and refining.

    As our Marketo admin champion you will be our enabler, documenter, trainer, troubleshooter, data guardian, process analyst and automation strategist.

    To be successful in this role, you will be able to demonstrate the following:

  • At least 3 years' demonstrated experience using marketing automation platforms –preferably Marketo Engage in a data-driven marketing role.
  • Experience building tailored, trigger-based campaign journeys and landing pages and measuring and refining their performance.
  • Ability to integrate other programs to the automation platform for the purpose of personalisation and audience segmentation.
  • Understanding of customer lifecycle journeys, lead scoring and lead generation.
  • Skills in CRM, data warehouses, web, chat, webinars/events, SMS, paid media, social and other mediums.
  • Excellent analytical capability to drive continual efficiencies and performance from marketing campaigns.
  • Desire to pro-actively collaborate with multiple stakeholders in a cross-functional team.
  • Experience in HTML & CSS would be highly regarded.
  • Knowledge of CDPs highly regarded.
  • Collaborate with Martech teams to leverage new capabilities within the platform.
  • Collaborate with our content team for copy, creative and other assets.
  • Ability to prioritise competing tasks and thrive in a fast paced environment.

    • All applicants must be willing to obtain a police clearance certificate via Opal HealthCare's police check system.

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