Marketing Manager - Parramatta, Australia - West Recruitment

West Recruitment Parramatta, Australia

3 days ago

Full time

Description

Located in Marsden Park
- Lead a creative team of 6
- Broad range of products

Your new employer
Your new employer is a national family business that provides well-designed, well-built and well-priced furniture to Australian companies. But this is only one string to their bow, they also have a highly successful global business servicing the safety industry.

Your new role
The Marketing Manager is a newly created role that will lead the Creative Team and report directly to the ELT who set the strategy. This role will be an integral part of ensuring the business stays in front as a leader with digital catalogues and a strong online presence.

This role requires someone that is able to bring strong, credible messaging capabilities to the business, who can build brand presence and has a strong knowledge of website design management and project management.

Other responsibilities include:

•Assist executive team to develop, clarify, establish, and review marketing strategy for the group and its two major brands

•Implement strategy and execute all objectives, accurately briefing & managing the Creative Team

•Lead, coach & coordinate Creative Team comprising:
senior designer,
digital designers (2),
web developer,
3D (rendering) artists (2)

•Work collaboratively with Sales Manager to coordinate Content Marketing team, comprising
•Content Writer & Digital Marketing Specialist to ensure successful inbound marketing campaigns that generate more leads

•Project manage all marketing initiatives, ensuring stakeholder requirements are met, brand standards are maintained, and timelines are adhered to

•Lead research into new website that integrates with ERP, scope & cost build, project manage the build once signed off by the executive team

•Plan, develop and deliver all brand marketing materials and tools for the sales team and showrooms with a high level of excellence, such as:
presentations,
catalogues,
spec-sheets,
look-books,
sample swatches,
photography,
pricelists,
print management,
proofing,
budget management

•Plan, develop and deliver reseller sales aids in collaboration with the Sales Manager, including rebranded catalogues, spec-sheets etc and new digital tools to improve the resellers conversion rate and increase reseller retention.

•Maintain, update & ensure consistency of content across all digital platforms, ensuring products and web pages and digital resources are up-to-date, correctly represented, and optimised to both users and search engines.

Your skills
As a newly created role, you will be in a position to make it your own. You will ideally have worked within a similar industry and with an SME where you are used to being close to the action. Your new bosses are looking for someone that can:

•"Roll up their sleeves" and get into the work, this is not a strategy-focused role.

•Relates well with people, able to lead, manage & motivate, including remote teams.

•Strong project management skills, hold people accountable and deliver results on time.

•Strong understanding of how websites are built, maintained and integrated with other applications.

•Strong understanding of digital marketing, including inbound, social media & SEO; understanding ways to "move the needle".

•Experience in B2B sector, preferably wholesale (through a dealer network).

•Experience with global brand(s) and working with multiple business units.

What next
If this role is of interest to you please submit an application or call Rachel Patton on to discuss the role in more detail.

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