Head Of Customer Growth - Perth, Australia - Lendigroup

Lendigroup Perth, Australia

1 week ago

Full time

Description

Lendi Group is the group born out of the merger of Aussie Home Loans and Lendi.

As a Group we operate a multi-brand strategy across Aussie Home Loans and Lendi, pulling together a truly personalised home loans experience for the Australian audience that balances both human support and smart technology.

We're revolutionising the industry with best-in-class technology and a suite of tools that takes the hard work out of home loans – for our Customers and Brokers alike.

At Lendi Group we value work life balance.
Our flex-first policy enables our team members to choose how they do their best work; home, office, or flex
Diversity, Equality, and Inclusion are fundamental to the success of Lendi Group.

We're passionate about fostering an environment where our team members feel valued and supported and we celebrate everyone's unique identity.

As we continue to expand, we're seeking a strategic and results-driven Head of Customer Growth to join our Growth team.

This role is critical in scaling our customer base and driving our business forward through effective paid marketing strategies.

The Head of Customer Growth will lead our efforts to drive customer acquisition and revenue growth through paid marketing channels.

This role requires a deep understanding of multi-channel performance marketing, partnerships, affiliate marketing, and brand campaign management.
You will be responsible for strategising, executing, and optimising our paid media efforts to achieve ambitious growth targets.

Collaborating closely with cross-functional teams, you will ensure that all paid marketing activities are aligned with our brand values and business goals; as well as identifying new channels as we grow.

Job DescriptionStrategy and Execution:

Develop and implement comprehensive paid media strategies across multiple channels (including PPC, social media advertising, display, video, and affiliate marketing) to drive customer acquisition and revenue growth.

Performance Optimization:
Continuously monitor, analyse, and optimize campaign performance to ensure maximum efficiency and ROI.
Utilize A/B testing, segmentation, and personalization strategies to improve engagement and conversion rates.

Affiliate Program Management:

Oversee the affiliate program, identifying and nurturing relationships with key affiliates and partners to drive customer growth and brand awareness.

New channels:
Proactively identify and explore new and emerging channels

Budget Management:

Allocate and manage the marketing budget across channels to achieve optimal channel mix, ensuring spending is aligned with performance goals and company objectives.

Cross-functional Collaboration: Work closely with the product, sales, and content teams to ensure messaging consistency, brand alignment, and to leverage insights across the customer journey for improved targeting and conversion.

Team Leadership:
Lead and mentor a team of marketing professionals, fostering a culture of innovation, accountability, and continuous improvement.

Reporting and Insights:

Provide regular reporting on campaign performance, insights, and learnings to senior leadership, along with strategic recommendations for future growth initiatives.

Market and Competitive Analysis:

Stay abreast of industry trends, emerging platforms, and competitor strategies to ensure Lendi Group's paid marketing efforts remain cutting-edge and effective.

QualificationsProven track record of success in a similar role, with significant experience managing multi-channel paid marketing campaigns and affiliate programs.

Strong analytical skills, with the ability to translate data into actionable insights and strategies.

Deep knowledge of digital marketing tools, platforms (Google Ads, Facebook Ads Manager, etc.), and analytics software (Google Analytics, SEMrush, etc.).

Experience in budget management and ROI optimization.
Excellent leadership and team management skills, with the ability to inspire and drive performance.
Strong communication and collaboration skills, capable of working effectively across different teams and levels of the organization.

Bachelor's degree in Marketing, Business, or a related field; a Master's degree or relevant certifications (e.g., Google Ads Certification) is a plus.

Additional InformationWe're Flex First which means we've fully embraced flexible working from home and have metropolitan city offices for those who do want to work from the office.

We offer extended

Paid Parental Leave:

we celebrate our growing Lendi Group family with up to 26 weeks leave for primary carers and up to 4 weeks for secondary carers.

An additional week's Loyalty Leave each year after reaching 3 years' service.

We are a people-first company that invests in initiatives to promote a healthy work environment, such as offering an Employee Assistance Program and social groups such as our industry-leading Women in Technology group.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human.

Our values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best-in-class products.

Lendi Group is a2024 Circle Back Initiative Employer; we value a positive candidate experience and commit to respond to every applicant.

Once we have received your application, we will reach out to you via email.

Feeling like you don't meet all the skills listed? That's ok; we are always on the lookout for different skills, experience, and qualities and so we'd still like to hear from you.

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