Media & Corporate Relations Executive - Melbourne, Australia - Visit Victoria
Description
About Us:
Visit Victoria is the State's tourism and events company. We inspire people to visit Melbourne and Victoria through creative storytelling and enriching events.
Our role is to drive visitation and expenditure through destination marketing and a strong pipeline of major, regional and business events to support the visitor economy.
We aim to build Melbourne and Victoria into Australia's number one tourism destination by delivering strong and sustainable growth across priority markets.
Visit Victoria employs 160 people in Melbourne and across key international markets.Our Melbourne office is in Collins Square, with satellite offices in London, Frankfurt, Shanghai, Beijing, Guangzhou, Tokyo, Singapore, Los Angeles, Washington DC and Kuala Lumpur, and agency representation in Korea, India and Indonesia.
About the Position:
Are you a strong communicator with an understanding of government process? Are you confident building relationships with senior stakeholders and managing multiple priorities at once? Can you write for a range of audiences including government, corporate, media and consumers? If so, we'd love to hear from you
Victoria is home to some of the country's best tourism and event experiences and we have a rare opportunity to join the organisation responsible for driving visitor demand and promoting the state.
The Corporate Relations Team delivers coordinated communications and stakeholder engagement that increases awareness of Victoria as a destination and improves the reputations of Visit Victoria - both internally and externally.
You'll be part of a team that manages government relations and ministerial communications, media and public relations, issues management, and industry and internal communications.
Responsibilities:
- Support the Head of Media & Communications and Manager, Communications & Corporate Relations in preparing and delivering high quality communications materials on behalf of Visit Victoria and Minister's office.
- Nurture key media relationships and deliver media opportunities for the Minister and Chief Executive Officer (CEO) to raise awareness of portfolio activity and achievements.
- Prepare media responses, speaking notes, event brief and media releases, and manage distribution (including pitching) where appropriate.
- Monitor and analyse media coverage to provide key insights and enable Visit Victoria to adapt and improve strategy.
- Build and maintain highlyeffective relationships with Ministerial media advisers and government contacts.
- Support public relations strategies and activities to assist the promotion of the business' outstanding and innovative marketing campaigns.
- Workplace Health and Safety (WH&S) is the responsibility of all team members across Visit Victoria. Team members must comply with all company policies and procedures regarding WH&S, actively identify and resolve any hazards, and immediately report all incidents and injuries.
Experience & Skills:
- Experience working with government stakeholders
- Experience working with media
- Demonstrated creative problemsolving skills, sound initiative, judgement, and political acumen.
Culture & Values:
Visit Victoria provides an inclusive workplace that supports and fosters growth, professional development and delivering exceptional results for our partners, clients and industry.
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