Sem Specialist - Williams Landing, Australia - Target Australia Pty Ltd

Target Australia Pty Ltd

Verified Company

Williams Landing, Australia

1 week ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Location:
Williams Landing, VIC, AU- Category: Digital- Work Type: Permanent Full Time
Who are We?:

We are digital.

We're combining nearly 100 years of retail experience with a start-up mentality to deliver a digital experience that will knock our customers' socks off.

We're testing and learning and moving at pace, unlocking insights and creating a world class omni-channel experience.

So whether you create new services in our app, or digitally enable our store experience, the work you do will make an impact on millions of Australians.

We are bigger thank you think.
As part of the Wesfarmers group, you'll have access to data that's the envy of retailers around the world. Our combined tech and data ecosystem is game changing in creating personalised experiences for our customers.

We are all in it together.
We value, care for and respect each other, as well as caring about our customers.

You'll be supported to be the best you can be, and ensure you can work in a way that means you have the right balance.

We want you to progress, so you'll grow here.

We are ambitious, innovative, inclusive and unstoppable.
We're change makers, committed to making a real difference.

That's who we are. That's Target.

What will you do?:

We have an exciting opportunity for a Search Engine Marketing (SEM) Specialist to join our amazing Digital Team
The primary purpose is to create effective digital marketing communications that drives reach and frequency and delivers on our brand vision in line with Target's values.

The goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.

We are looking for an experienced SEM specialist who has a solid understanding of how search engines work and how to use their tools and features.

You need to be familiar with keyword research, bidding strategies, ad formats, landing pages, quality score, conversion tracking, and analytics.

As the SEM specialist you are responsible for leading strategy,implementing and managing organic search campaigns and increasing the visibility of the business in organic search results.

This broad set of responsibilities also includes having an understanding in technical SEO, on-page SEO, content creation, link-building campaigns, and more.

Other Key Responsibilities Include:

Lead strategy, implementation, and processes to drive market leading paid search performance.
Positive ROI for all activities
Accurate management of budgets
Manage key agencies to plan and execute efficient paid media campaigns across web, app, mobile and display
Work alongside SEO Lead to drive a clear search strategy with positive results to trade and traffic
Help manage the digital cost center. Ensure finance controls are in place.
Share the Target vision, strategy and values within the team and across the organization
Accountable for a safe workplace by identifying and reporting safety concerns and leading by example by maintaining a safe working environment and demonstrating safe working behaviour

Safety

Accountable for a safe workplace by identifying and reporting safety concerns and leading by example by maintaining a safe working environment and demonstrating safe working behaviour and ensuring team members receive appropriate safety training.

Target Values and Procedures

Comply with Target's Code of Conduct, Values and policies, risk management arrangements, statements of responsibilities, manuals, guidelines and procedures including, without limitation, those relating to personal behaviour, work health and safety, equity and diversity and information management, confidentiality and security.

What are we looking for?:

5+ years' experience within a digital marketing and or digital role
Degree level education in business, commerce or marketing disciplines
Experience using key digital marketing platforms: Google Analytics, Google search console, Double click stack, Facebook Power editor, Salesforce Marketing Suite
Proven results working in a complex, fastpaced environment with multiple stakeholders and tight timelines
Project Manager capable of planning and delivering complex initiatives
Experience presenting campaign results and ROI to senior management in an impactful way

What will you get?:

Target has some great benefits, including:

Great career opportunities across the Wesfarmers Group
Team Member discounts across Target, Kmart, Bunnings, Officeworks and Catch Membership.
A free One Pass membership offering free delivery across Kmart, Target & Catch on eligible product
Access to Employee Assistance Program
Convenient location next to freeway and train station, with free onsite parking and a café
Novated leasing options
Paid parental leave scheme
Flexible hybrid work arrangements through our Flex Where, Flex When, Flex Well policy, spending 60% of your week in our Target Store Support Office (including Work-FromHo