Anz Enterprise Marketing Manager - Sydney, Australia - Lenovo

Lenovo

Verified Company

Sydney, Australia

1 week ago

Posted by:

Olivia Brown

beBee Recruiter

Description

General Information:

Req #
WD Career area:

Marketing

Country/Region:
Australia
State:
New South Wales
City:
SYDNEY
Date:

Monday, April 8, 2024

Working time:
Fulltime

Additional Locations:

Australia

New South Wales
Sydney

Australia

New South Wales
SYDNEY

Why Work at Lenovo:

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets.

Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

Description and Requirements:

Role

Developing B2B marketing strategies, tactics and plans to elevate Lenovo commercial branding and enhance thought leadership image in the B2B market.
Aligned with GTAP team on driving ABM, leveraging marketing automation tools to nurture leads and joint customer events to strengthen Lenovo's presence in key industry events.
Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders
Attend and participate in all MBR and provide marketing input and advice
Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level.
Plan and execute key events for customers in Enterprise and Education sector customers
Drive demand for Services & Solutions across Enterprise and Education segments
Lead all strategic projects roll out in ANZ including Think WW campaign
Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective

Experience:

12+ years of experience in IT industry
Indepth knowledge and experience in latest marketing trends (at least 5 years)
8+ years in digital and online marketing
MS/Intel marketing development fund experience
Work experience in PC/IT industry
Work experience in international companies
Existing Marketing Leader experienced in Commercial Marketing (B2B).
Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies

Skill, Competency: