SMB & Channel Marketing Manager - ANZ - Sydney, Australia - Lenovo

Lenovo Sydney, Australia

3 weeks ago

Full time

Description

Description and Requirements

Responsibilities:

Develop and implement key programs to generate demand and build brand awareness in SMB and the channel partner community

Manage and drive co-marketing demand generation initiatives and marketing communication plans with business partners

Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders

Attend and participate in all MBR and provide marketing input and advice

Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.

Elaborate joint marketing approach with Alliance Partners Microsoft, Intel) at ANZ level.

Plan and execute key events for SMB customers and business partners

Lead all strategic projects roll out in ANZ including Think WW campaign

Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective

Experience:

12+ years of experience in SMB and channel marketing in the IT industry

Strong background on an understanding of channel/partner landscape and ecosystem in the IT industry

Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools; knowledge of Marketing Automation, CRM and Digital tools will be an added advantage.

In-depth knowledge and experience in latest marketing trends (at least 5 years)

8+ years in digital and online marketing

MS/Intel marketing development fund experience

Work experience in PC/IT industry (channel structure, etc.)

Work experience in international companies

Existing Marketing Leader experienced in Commercial Marketing (B2B).

Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies

Requirements:

Self-Starter/Entrepreneurial

Basic knowledge and genuine interest on PC+ products

Business level English skills

MS Excel and PowerPoint

High-level logical thinking, critical thinking

Practical, flexible and result oriented mindset (no silo, no bureaucracy)

Personal network with Marketing experts in IT industry

Additional Locations : * Australia - New South Wales - Sydney * Australia - New South Wales - SYDNEY * Australia * Australia - New South Wales * Australia - New South Wales - Sydney , * Australia - New South Wales - SYDNEY

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