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    Email Marketing Specialist - Melbourne, Australia - Maxxia Pty Ltd

    Maxxia Pty Ltd
    Maxxia Pty Ltd Melbourne, Australia

    Found in: Talent AU C2 - 4 days ago

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    Full time
    Description

    At MMS, our purpose is clear: To make a difference to people's lives. Guided by this commitment, we offer tailored solutions to clients and customers across our businesses in Australia and New Zealand. Our vision is to be your trusted partner, simplifying complexities and turning challenges into opportunities. Our diverse services – from salary packaging and fleet management to disability support – aim to enhance your financial wellbeing and empower your aspirations.
    Through our subsidiaries, we offer a breadth of services and expertise designed to responsibly deliver superior long-term value to our clients and customers, which include Federal and State governments and some of the largest public and private sector, health and charitable organisations.

    As the Email Marketing Specialist, you will provide support to the Digital Automation Lead & Marketing Team in the creation, execution, and analysis of email marketing campaigns for lead generation, engagement, retention, and reactivation programs for Maxxia, RemServ and Oly (Novated Leasing and Salary Packaging.)

    Your role acts as the organisation champion of the Microsoft Dynamics Marketing/Customer Insights - Journeys platform and actively seeks ways to optimise performance to achieve KPIs and strategic objectives.

    You will have exceptional subject matter expertise, strong stakeholder management and communication skills. You will deliver programs to drive quality digital leads, conversion rate optimsation and retention to achieve our strategic and commercial goals.

    Key Responsibilities:

    • Contribute to the planning and development of complex customer journeys, including employer acquisition, engagement and retention programs
    • Apply strategic audience segmentation, schedule emails and develop and deploys automated workflows using marketing automation platform (Microsoft Dynamics)
    • Develop A/B test plans to improve email performance (opens clicks and conversion), execute testing and shares results
    • Build email campaigns and manages templates in coordination with the marketing and communications team
    • Maintain and apply best practice email delivery standards and knowledge of anti-spam legislation
    • Monitor and evaluate eDM campaigns and provide weekly reports
    • Maintain the eDM calendar in consultation with the Client Engagement, Marketing and Digital Performance teams and coordinate and communicate changes
    • Update and maintains the email asset library
    • Maintain the integrity of the marketing automation platform and data collection by ensuring operational and data security protocols are applied
    • Provide user support by troubleshooting issues, providing guidance on the use of system functionality and updating technical documentation
    • Backfill support for Digital Automation Lead utilizing marketing automation platform (Adobe Campaign)

    You will bring:

    • Expert proficiency with a marketing automation platform, preferably Microsoft Dynamics and/or Adobe Campaign
    • Experience in email campaign management
    • Experience in creating email campaigns using HTML
    • Understanding of digital marketing tactics and channels, and best practices to optimise performance for engagement and conversions
    • High level of attention to detail including demonstrated analytical and reporting skills
    • High level organisation skills with a track record of meeting tight deadlines
    • Demonstrated ability to work in a flexible team-based environment
    • Sound knowledge of anti-spam legislation and best practice email marketing standards
    • Demonstrated experience in driving brand awareness and engagement through digital channels
    • Knowledge of data coding (segmentation, database queries, reporting tools) an asset but not essential – there will be an ability to upskill if you have basic knowledge of SQL
    • Thorough understanding of business processes, particularly sales & marketing processes

    What we can offer you:

    • Our strong people-first culture
    • Flexible/hybrid working to enhance your work/life balance
    • Novated lease benefits and discounts
    • 12 weeks Paid Parental leave and access to our Parents Portal
    • Exempt Employee Share Plan
    • Paid Income Protection Insurance under MMSG default Super plan
    • Access to a broad range of learning and development programs
    • Career break and volunteering leave
    • Access to Employee Assistance Program and annual Flu vaccination
    • Lifestyle Rewards program

    As an employer who embraces Diversity, Equity & Inclusion, we hold a collective commitment to foster an environment where all differences are valued and respected. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply.

    Please note all successful candidates will be required to undergo background checks.

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