Marketing Specialist - Melbourne, Australia - Tasmania

    Tasmania Melbourne, Australia

    2 weeks ago

    Default job background

    Build your career with an Australian success story. Based at our Hidrive Melbourne office, this is a great chance to work with a market-leading, profitable brand.

    Want to avoid the boring marketing roles out there in organisations that just resell stuff made overseas? Yawning at the prospect of tweaking the work of other marketers when you'd rather create it yourself? Our 100% Australian-owned business is truly entrepreneurial. We design, engineer, manufacture and install service bodies for utes, trailers and trucks. In turn, our marketing team creates plans and campaigns from a clean sheet of paper.

    This new position has been created to help the team with an exciting future runway of new products and help us scale the business for international expansion.

    Enjoy being part of a team that creates things people actually need and want. Together we make products you'll be proud to stand behind. We're the premium-priced brand in our market with no apologies, and this role will help illustrate that value. Don't underestimate the scope of what you'll be able to get involved in – and the people you'll be able to learn from at Hidrive.

    About the role

    We're seeking a talented Marketing Specialist to drive our brand's success through innovative social media strategies, efficient project management, compelling video stories, on-point marketing collateral, a high-end website and unforgettable events. This is a full-time permanent role that reports to our Communications Manager. If you possess drive, strategic thinking and a passion for making a difference in the marketing landscape, we want you

    Key Responsibilities

    1.Social Media Management

    • Develop and execute social media strategies to enhance brand visibility, engagement and reputation.
    • Create, schedule and publish compelling content and analyse performance metrics to optimise reach and impact.
    • Respond to online queries, complaints and compliments on Meta and Google.

    2. Marketing Project Management

    • Collaborate with agencies and internal teams to define project goals and deliverables.
    • Oversee end-to-end execution of marketing campaigns.

    3. Content Creation and Copywriting

    • Leverage the insights and experience from our Sales team, Insights & CRM Manager, the Customer Care team, your own research and Hubspot to develop engaging, on-brand copy for digital and traditional marketing collateral, eDMs, advertising and PR.
    • Collaborate with design teams to create brand equity-building & lead-generating content.
    • Play a key role in identifying, researching, and collaborating with customers and our video team to create high-end video stories that showcase our products in the field.

    4. Website CMS

    • Contribute to ensuring the content on our website remains fresh and current in conjunction with our webdev team.
    • In consultation with the Communications Manager, update copy on our website (WordPress) as required.

    5. Events Planning and Management

    • Plan and execute events, ensuring seamless logistics and positive attendee experiences that enhance our reputation and flow through to the Hidrive sales funnel.
    • Collaborate with internal and external partners for successful event execution.

    Minimum Requirements

    • Australian/NZ citizen or permanent resident.
    • Bachelor's degree in marketing, communications or a related field.
    • Valid driver's licence and own transport.
    • Proven experience in social media management and marketing project coordination.
    • Strong project management skills with the ability to multitask.
    • Working knowledge of Adobe CC (InDesign, Photoshop) and WordPress.
    • Excellent written and verbal communication skills.
    • Experience in event planning and management.
    • Able to work in our Derrimut office four days per week (one day WFH).

    Bonus points if you have

    • Knowledge of marketing trends.
    • Use of SocialPilot or similar social media management tool.
    • Experience using digital tech such as Asana, Hubspot, Meta.

    What we offer

    • Attractive salary offered
    • Work within a collaborative, high-performance team environment
    • Enhance your skills and grow with the company
    • Occasional travel to other Hidrive locations and/or events
    • Access to our Employee Assistance Program

    More about Hidrive

    Hidrive is Australia's only manufacturer of service bodies for utes, trailers and trucks with a company-owned national installation network. We build fit-for-purpose aluminium canopies for trades and industry, and we are ISO 9001 (Quality), ISO Environment) and ISO Safety) compliant.

    Hidrive is vertically integrated, offering over 190 modular and electrical accessories to turn your service body into a truly mobile workspace. These range from shelving, benches, roof storage and drawers to towbars, inverters, lighting and much more.

    Like an aircraft fuselage, our light and durable aluminium canopies are engineered to maximise payload and stability, improve fuel efficiency, and be resistant to corrosion, UV damage and vibration. Our products have been proving their mettle in the toughest Aussie conditions since 1993. Through 30 years of continuous improvement, our service bodies have evolved into the high-performance range you see today.

    How to Apply

    If you're keen to take on this challenging and rewarding role, send us your resumé and a cover letter outlining your key experience and why you're the ideal candidate.

    Application Deadline - April 20th (We may begin interviews prior to this deadline, so please apply asap.)