Digital Content Marketer - Sydney, Australia - Informa Connect

Informa Connect

Verified Company

Sydney, Australia

2 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Company Description

Informa is a FTSE 100 Multi-national organisation which employs 11,000 people globally.

This is exciting opportunity for an enthusiastic, ambitious and career orientated executive who would like to work in a well-recognised a reputable organisation.

Informa Connect is Australia's largest event organiser with over 80 events annually.

These range from niche training courses, through to high-level conferences and on to large scale exhibitions attracting thousands of attendees.

Career progression and development are key selling points of this role along with a competitive package and perks and benefits of working within a global organisation.

Job Description:

Requirements:

Experience and passion for content marketing
Drive and creativity for the industry
Copywriting and communication skills
Market knowledge
Comfortable preparing questions and executing interviews on sight/virtually

In summary.

The Digital Content Marketer works with the divisions to help create digital content through speaker interviews both onsite and virtually to be placed on our online library Streamly.

Streamly offers on-demand video from industry expert from across all our events.

Help formulate a content marketing strategy and manage its execution through a variety of digital channels, including Streamly. With a focus on expanding our digital audience and engagement through innovative content campaigns, delivering marketing services programmes.

Working consistently to best practice standards, the Digital Content Marketer contributes to new, improved ways of creating and marketing our range of digital experiences and maintaining a 365-content strategy to and grow our audience and revenue.

What you'll be doing.

Researching speaker topics & tailoring questions for onsite interviews, collaborating with producers to ensure quality content
Working with spex managers to ensure our digital content is "commercial" enough for them to sell sponsorship on
Liaising with speakers to organise interviews onsite or virtually
Taking the lead on all aspects of your content marketing campaigns
Keeping Streamly content updated, following guidelines for SEO and 'Tone of Voice' copywriting principles
Devising new strategies to enhance brand messaging, reach and engagement through social communications
Creating customer focused, consistent content; including written articles & videos
Producing digital assets and liaising with designers to maximise their visual appeal
Liaising with each campaign marketer to help drive engagement, audience and conversions
Monitoring schedules and deadlines during all phases of event campaigns and prioritising to ensure all work is executed effectively and on time
Keeping up to date with current digital trends. And incorporating new ideas and our customer insights into content marketing initiatives
Communicating with product, sales, operations, and marketing colleagues to ensure a cohesive and successful teambased approach
Updating the online catalogue of digital content ) with most recent event interviews

Qualifications:

Eligible to work in Australia, with valid passport or working visa
Bachelor's level education or equivalent, specialisation in digital media, journalism, or communications advantageous (but not a requirement)
Confident, friendly manner and ability to work well within a closeknit team as well as autonomously
Must be selfmotivated and able to handle multiple projects often under pressure
Excellent communication skills, online and in person
Excellent copy writing skills and attention to detail
Strong understanding of digital marketing best practices, including SEO and social media
Competency with Adobe PhotoShop, Premier Pro and social media management tools advantageous (but not a requirement)

Additional Information

Why work for Informa?

20 days annual leave plus bank holidays
4 days for volunteering and a day off for your Birthday
Pension match and a range of other entirely flexible benefits to suit your needs
Regular Social Events and Networking opportunities
Share-Match options become a shareholder
Competitive salary plus a KPI bonus scheme
A rare opportunity to shape your career with growth opportunities
A great workplace culture and environment
Associate yourself with an aspirational and renowned industry leading brand

Industry