Marketing Specialist - Melbourne, Australia - Liven

Liven

Verified Company

Melbourne, Australia

3 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

Marketing Specialist - Lifecycle

Department:
Marketing

Employment Type:
Full Time

Location:
Melbourne

Reporting To:
Amy van Stekelenburg

Description
Own and drive key projects across the B2C, B2B2C and B2B space.

This role is for a generalist someone who is willing to jump in and drive any project from creating blog posts through to in depth sales/ marketing journeys.

Key Responsibilities

Demonstrated experience in a range of digital marketing technologies and analytics tools
Braze, Hubspot, Pardot, Tableau, Power BI, Looker, Amplitude (a combo of)

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Excellent interpersonal skills with the ability to work collaboratively across an organisation and develop strong relationships and networks
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Sales lifecycles: Strategize and execute sales nurtures and lifecycles to ensure that we are making the most of every new lead and customer
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User experience: drive campaigns to improve our user experience and increase touch points across both B2B and B2C

Build your own Loyalty: the marketing point person for this program from merchant adoption through to education and continuous improvement and revenue growth

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Content creation: Collaborate with cross-functional teams to develop content strategies aligned with business objectives and audience preferences. Ensure content consistency with brand voice, message, and overall marketing strategies.

Analytics and Reporting:
Monitor key metrics and generate reports to track the performance of campaigns. Analyse data to identify trends, insights, and areas for improvement. Make data-driven recommendations.

Skills, Knowledge & Expertise

Proficiency in using digital marketing tools and platforms, ideal experience with Hubspot and or Braze.
Creative mindset with the ability to craft engaging and persuasive copy.
Proactive and selfdriven, with strong problemsolving skills and the ability to work autonomously.
Strong analytical skills to interpret data and derive actionable insights for optimisation.
Effective communication skills to collaborate with crossfunctional teams and present insights.
Resultoriented approach with the ability to manage multiple campaigns and projects simultaneously.
Understanding of user experience and conversion optimisation principles.
Continuous learning mindset to stay updated with industry trends and best practices.
Ability to work collaboratively within a team and independently.

Education/Qualifications:
Tertiary Qualifications in Marketing, Advertising or PR or similar

Experience: 3+ years experience in a similar role

The mindset required to be successful in this role