B2b Marketing Specialist - Melbourne, Australia - Liven

Liven

Verified Company

Melbourne, Australia

3 weeks ago

Posted by:

Olivia Brown

beBee Recruiter

Description

B2B Marketing Specialist

Department:
Marketing

Employment Type:
Full Time

Location:
Melbourne

Reporting To:
Amy van Stekelenburg

Description
Assume ownership and lead pivotal initiatives within the B2B sector.

This role is tailored for a seasoned B2B professional with a proven track record in this domain, showcasing a strong history of successful collaboration with Product and Product Marketing teams.

Key Responsibilities

Develop sales enablement content to support the sales team and help drive sales.
Support development and delivery of endtoend marketing campaigns aligned with marketing plans and business objectives to acquire, engage and retain customers.
Event management across internal & external events manage all aspects of event execution, including contract negotiation, coordination, and stakeholder communication.
Help drive sales enablement and education across the business
Excellent interpersonal skills with the ability to work collaboratively across an organisation and develop strong relationships and networks
Content creation: Collaborate with crossfunctional teams to develop content strategies aligned with business objectives and audience preferences. Ensure content consistency with brand voice, message, and overall marketing strategies.
Assist PM's with product launches and communication strategies
Analytics and Reporting: Monitor key metrics and generate reports to track the performance of campaigns. Analyse data to identify trends, insights, and areas for improvement. Make datadriven recommendations.
Identify key customer segments and tailor campaigns and communications strategy to them.

Skills Knowledge and Expertise

Proficiency in using digital marketing tools and platforms, ideal experience with Hubspot and or Braze.
Creative mindset with the ability to craft engaging and persuasive copy.
Proactive and selfdriven, with strong problemsolving skills and the ability to work autonomously.
Strong analytical skills to interpret data and derive actionable insights for optimisation.
Effective communication skills to collaborate with crossfunctional teams and present insights.
Resultoriented approach with the ability to manage multiple campaigns and projects simultaneously.
Understanding of user experience and conversion optimisation principles.
Continuous learning mindset to stay updated with industry trends and best practices.
Ability to work collaboratively within a team and independently.

Education/Qualifications: